Certificate in Social and New Media

The most recent public relations Generally Accepted Practice (GAP) study -- widely considered the largest, most comprehensive study of senior communicators in public and private corporations, government agencies and non-profits in the United States -- charts an upswing in the budgetary climate as well as staff growth in communication divisions, including in the following areas: energy, natural resources, finance, insurance, manufacturers/marketers of business-to-business products, professional services, retailing, and transportation/shipping. An examination of current job postings in the region confirmed that there is a demand for communication skills.

GAP VIII underscores one industry trend that makes it likely that there will be continued student demand for professional development at the post-baccalaureate level: namely, the industry has undergone a fundamental shift that requires a new knowledge and skill base from the professional. The old model of communication has given way to a new one, in which the focus is placed on spreadable media content (e.g., social media). This certificate offers existing professionals the opportunity to keep pace with these changes by taking courses in social and digital media, strategic communication, health communication, and/or organizational communication.

Program Coordinator

Corey Davis
Heidi Hall 414
262-472-5026
davisc@uww.edu

Certificate in Social and New Media

Required Courses
COMM 724TECHNOLOGY, GLOBALIZATION, AND COMMUNICATION3
COMM 740SOCIAL AND NEW MEDIA MESSAGING3
Select one of the following courses:3
STRATEGIC PLANNING
CORPORATE COMMUNICATION ADMINISTRATION
PRACTICING ADVOCACY AND INFLUENCE
HEALTH COMMUNICATION TOPICS
WRITTEN COMMUNICATION FOR DIVERSE AUDIENCES
APPLIED COMMUNICATION RESEARCH
Total Units9

A single course may only be counted toward completion of one certificate. The same course cannot satisfy requirements for multiple certificates. If a course is completed as an elective course for one certificate but needed as a required course for another certificate at a later date, the program advisor will allow for reasonable substitutions via personalization.