Certificate in Digital Marketing and Artificial Intelligence

The Graduate Certification in Digital Marketing and Artificial Intelligence is designed to allow professionals with a bachelor's degree to acquire knowledge, experience, and a solid foundation in managing a digital marketing and artificial intelligence strategy.

Admission Requirements

  1. A baccalaureate or higher degree from a regionally accredited institution.
  2. One of the following:
    1. At least a 2.75 overall grade point average in the undergraduate degree program.
    2. At least a 2.90 grade point average in the last half of the undergraduate degree program.
    3. A master's degree or higher from an institution regionally accredited at the corresponding graduate level.
    4. At least 12 units of graduate work completed on a regular grade basis at UW-Whitewater.

Program Coordinator

Paul Ambrose, Associate Dean
Hyland 4300D
262-472-1945
gradbus@uww.edu

Certificate Requirements:

Required courses (11 units)
MARKETNG 747MARKETING STRATEGY2
MARKETNG 751CONSUMER INSIGHT & CUSTOMER EXPERIENCE (*CONSUMER INSIGHT & CUSTOMER EXPERIENCE*)3
MARKETNG 772DIGITAL MARKETING3
MARKETNG 777ARTIFICIAL INTELLIGENCE IN MARKETING3
Select one of the following (3 units)3
DATA ANALYTICS AND BUSINESS INTELLIGENCE
VISUAL ANALYTICS FOR BUSINESS
Total Units14