Certificate in Marketing Strategy

The Certificate in Marketing Strategy is designed to allow professionals with a bachelor's degree to acquire knowledge, experience, and a solid foundation to manage marketing strategic decision-making in entrepreneurial and global brand contexts.

Admission Requirements

  1. A baccalaureate or higher degree from a regionally accredited institution.
  2. One of the following:
    1. At least a 2.75 overall grade point average in the undergraduate degree program.
    2. At least a 2.90 grade point average in the last half of the undergraduate degree program.
    3. A master's degree or higher from an institution regionally accredited at the corresponding graduate level.
    4. At least 12 credits of graduate work completed on a regular grade basis at UW-Whitewater.

Program Coordinator

Paul Ambrose, Ph.D., Associate Dean
Hyland Hall 4300D
262-472-1945
gradbus@uww.edu 

Certificate Requirements:

Required courses (11 units)
MARKETNG 747MARKETING STRATEGY2
MARKETNG 761INTERNATIONAL MARKETING3
MARKETNG 767ENTREPRENEURIAL MARKETING STRATEGY3
MARKETNG 770BRAND MANAGEMENT3
Select one of the following (3 units)3
CONSUMER INSIGHT & CUSTOMER EXPERIENCE (*CONSUMER INSIGHT & CUSTOMER EXPERIENCE*)
DIGITAL MARKETING
ARTIFICIAL INTELLIGENCE IN MARKETING
Total Units14