Integrated Marketing Communication Minor Requirements

Minor Requirements
MARKETNG 311PRINCIPLES OF MARKETING3
MARKETNG 350INTEGRATED MARKETING COMMUNICATIONS3
MARKETNG 351INTRODUCTION TO DIGITAL MARKETING3
MARKETNG 444DIRECT AND MULTICHANNEL MARKETING3
Select 3 units from the following:3
PRINCIPLES OF SELLING
SALES MANAGEMENT
INTERNSHIP IN MARKETING - IMC EMPHASIS
INDEPENDENT STUDY IN MARKETING
PRINCIPLES OF PUBLIC RELATIONS
PUBLIC RELATIONS TACTICS I
FOUNDATIONS OF ADVERTISING
Select 6 units from the following courses:6
PRINCIPLES OF SELLING
MARKETING RESEARCH
RETAIL MANAGEMENT
SOCIAL MEDIA AND INTERACTIVE MARKETING
ADVANCED DIGITAL MARKETING
ENTREPRENEURIAL MARKETING
INTERNATIONAL MARKETING
INNOVATION AND TECHNOLOGY MARKETING
BUSINESS TO BUSINESS MARKETING
CONSUMER BEHAVIOR
SALES MANAGEMENT
MARKETING IN SERVICE ORGANIZATIONS
LOGISTICS
MARKETING AND RETAIL ANALYTICS
SALES NEGOTIATION AND CONFLICT RESOLUTION
ENTREPRENEURIAL AND ADVANCED SALES TECHNIQUES
MARKETING MANAGEMENT AND POLICIES
INTERNSHIP IN MARKETING
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS
INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS
INTERNSHIP IN MARKETING - IMC EMPHASIS
INTERNSHIP IN MARKETING - SALES EMPHASIS
INTERNSHIP IN MARKETING-RETAIL MANAGEMENT EMPHASIS
SPECIAL STUDIES
EXCHANGE STUDY
INDEPENDENT STUDY IN MARKETING
A maximum of 3 units from available Marketing 493 courses count toward the completion of the Marketing Minor.
A maximum of 2 transfer courses and a maximum of 3 units in Special Studies or Independent Study and Correspondence will be allowed.
Total Units21