Marketing - Digital Marketing and Artificial Intelligence Emphasis Requirements (BBA)

Major Requirements - 24 units 1
MARKETNG 212PRINCIPLES OF SELLING3
MARKETNG 321MARKETING RESEARCH3
MARKETNG 350MARKETING COMMUNICATIONS AND ARTIFICIAL INTELLIGENCE3
MARKETNG 351INTRODUCTION TO DIGITAL MARKETING3
MARKETNG 352SOCIAL MEDIA AND CONTENT MARKETING3
MARKETNG 353ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE3
MARKETNG 479CAPSTONE IN STRATEGIC MARKETING3
Select 3 units from:3
AI-POWERED WEB DESIGN
RETAIL MANAGEMENT
ENTREPRENEURIAL MARKETING
INTERNATIONAL MARKETING
EXPERIENTIAL MARKETING
SPORTS MARKETING
SERVICES MARKETING
INNOVATION AND TECHNOLOGY MARKETING
BUSINESS TO BUSINESS MARKETING
CONSUMER BEHAVIOR
SALES MANAGEMENT
LOGISTICS
OMNICHANNEL MARKETING
MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE
SALES NEGOTIATION AND CONFLICT RESOLUTION
ADVANCED SALES
SALES TEAM PRACTICUM
TRAVEL STUDY
INTERNSHIP IN MARKETING 1
MARKETING SEMINAR
SPECIAL STUDIES
EXCHANGE STUDY
INDEPENDENT STUDY IN MARKETING
Total Units24
1

Minimum 2.50 GPA in the major required for graduation. Maximum of 2 transfer courses and 3 units of independent study (498) allowed.