Marketing - Digital Marketing Emphasis Requirements (BBA)

Major Requirements - 24 units
MARKETNG 321MARKETING RESEARCH3
MARKETNG 479MARKETING MANAGEMENT AND POLICIES3
MARKETNG 351INTRODUCTION TO DIGITAL MARKETING3
MARKETNG 352SOCIAL MEDIA AND INTERACTIVE MARKETING3
MARKETNG 353ADVANCED DIGITAL MARKETING3
Select 3 units from the following:3
DIRECT AND MULTICHANNEL MARKETING
MARKETING AND RETAIL ANALYTICS
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS 1
INDEPENDENT STUDY IN MARKETING
Select 6 units from the following:6
PRINCIPLES OF SELLING
RETAIL MANAGEMENT
INTEGRATED MARKETING COMMUNICATIONS
ENTREPRENEURIAL MARKETING
INTERNATIONAL MARKETING
INNOVATION AND TECHNOLOGY MARKETING
BUSINESS TO BUSINESS MARKETING
CONSUMER BEHAVIOR
SALES MANAGEMENT
MARKETING IN SERVICE ORGANIZATIONS
LOGISTICS
MARKETING AND RETAIL ANALYTICS
SALES NEGOTIATION AND CONFLICT RESOLUTION
ENTREPRENEURIAL AND ADVANCED SALES TECHNIQUES
INTERNSHIP IN MARKETING 1
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS
INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - IMC EMPHASIS 1
INTERNSHIP IN MARKETING-RETAIL MANAGEMENT EMPHASIS
INTERNSHIP IN MARKETING - SALES EMPHASIS 1
SPECIAL STUDIES
EXCHANGE STUDY
INDEPENDENT STUDY IN MARKETING
Total Units24
1

Note: A maximum of 3 units from available Marketing 493 courses count toward the completion of the Marketing Major.