Marketing - Innovation and Social Enterprises (BBA)

Major Requirements - 24 units
MARKETNG 321MARKETING RESEARCH3
MARKETNG 350INTEGRATED MARKETING COMMUNICATIONS FOR SOCIAL ENTERPRISES3
MARKETNG 360ENTREPRENEURIAL MARKETING3
MARKETNG 400INNOVATION AND TECHNOLOGY MARKETING3
MARKETNG 479MARKETING MANAGEMENT AND POLICIES3
Select 3 units from the following:3
PRINCIPLES OF SELLING
INTRODUCTION TO DIGITAL MARKETING
INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - IMC EMPHASIS 1
INDEPENDENT STUDY IN MARKETING
Select 6 units from the following:6
RETAIL MANAGEMENT
SOCIAL MEDIA AND INTERACTIVE MARKETING
ADVANCED DIGITAL MARKETING
INTERNATIONAL MARKETING
BUSINESS TO BUSINESS MARKETING
CONSUMER BEHAVIOR
SALES MANAGEMENT
MARKETNG 432
LOGISTICS
OMNICHANNEL MARKETING
MARKETING AND RETAIL ANALYTICS
SALES NEGOTIATION AND CONFLICT RESOLUTION
ENTREPRENEURIAL AND ADVANCED SALES TECHNIQUES
SALES TEAM PRACTICUM
TRAVEL STUDY
INTERNSHIP IN MARKETING 1
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - SALES EMPHASIS 1
INTERNSHIP IN MARKETING-RETAIL MANAGEMENT EMPHASIS 1
MARKETING SEMINAR
SPECIAL STUDIES
EXCHANGE STUDY
Total Units24