Marketing Retail Management Emphasis Requirements (BBA)

Major Requirements - 24 units
MARKETNG 321MARKETING RESEARCH3
MARKETNG 479MARKETING MANAGEMENT AND POLICIES3
MARKETNG 337RETAIL MANAGEMENT3
MARKETNG 351INTRODUCTION TO DIGITAL MARKETING3
MARKETNG 444DIRECT AND MULTICHANNEL MARKETING3
Select 3 units from the following:3
LOGISTICS
MARKETING AND RETAIL ANALYTICS
HUMAN RESOURCE MANAGEMENT
INTERNSHIP IN MARKETING-RETAIL MANAGEMENT EMPHASIS
Select 6 units from:6
PRINCIPLES OF SELLING
INTEGRATED MARKETING COMMUNICATIONS
SOCIAL MEDIA AND INTERACTIVE MARKETING
ADVANCED DIGITAL MARKETING
ENTREPRENEURIAL MARKETING
INTERNATIONAL MARKETING
INNOVATION AND TECHNOLOGY MARKETING
BUSINESS TO BUSINESS MARKETING
CONSUMER BEHAVIOR
SALES MANAGEMENT
MARKETING IN SERVICE ORGANIZATIONS
LOGISTICS
MARKETING AND RETAIL ANALYTICS
SALES NEGOTIATION AND CONFLICT RESOLUTION
ENTREPRENEURIAL AND ADVANCED SALES TECHNIQUES
INTERNSHIP IN MARKETING
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS
INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS
INTERNSHIP IN MARKETING - IMC EMPHASIS
INTERNSHIP IN MARKETING-RETAIL MANAGEMENT EMPHASIS
INTERNSHIP IN MARKETING - SALES EMPHASIS
SPECIAL STUDIES
EXCHANGE STUDY
INDEPENDENT STUDY IN MARKETING
Total Units24