Marketing Requirements (MS)
The Masters of Science (M.S.) in Marketing is designed for both professionals and recent college graduates who aspire to advance their careers in marketing. The M.S. in Marketing will provide students with knowledge about various aspects of marketing, emphasizing critical thinking and analysis of complex marketing problems, developing effective marketing strategies and tactics appropriate to the environmental context, and leveraging consumer insights and artificial intelligence for digital marketing and other data-driven marketing touchpoints in a global marketplace.
Degree Requirements
1. Complete all M.S. Marketing Required Courses and 10 credits from the Elective Courses.
2. Complete a Capstone Project in MARKETNG 770 (note: this course must be taken after completing 18 program credits).
3. Students need a grade point average of at least 3.00 in marketing courses, in courses prescribed for the program, and overall graduate work undertaken. Grades earned outside the program cannot be used to adjust the program grade point average.
| Code | Title | Units |
|---|---|---|
| Required Courses | ||
| MARKETNG 747 | MARKETING STRATEGY | 2 |
| MARKETNG 751 | CONSUMER INSIGHT & CUSTOMER EXPERIENCE | 3 |
| MARKETNG 761 | INTERNATIONAL MARKETING | 3 |
| MARKETNG 767 | ENTREPRENEURIAL MARKETING STRATEGY | 3 |
| MARKETNG 770 | BRAND MANAGEMENT | 3 |
| MARKETNG 772 | DIGITAL MARKETING | 3 |
| MARKETNG 777 | ARTIFICIAL INTELLIGENCE IN MARKETING | 3 |
| MARKETNG 731 | QUANTITATIVE ANALYSIS FOR BUSINESS | 3 |
| ITSCM 774 | DATA ANALYTICS AND BUSINESS INTELLIGENCE | 3 |
| or ITSCM 779 | VISUAL ANALYTICS FOR BUSINESS | |
| Select two of the following electives | 4 | |
| ETHICS IN THE MARKETPLACE | ||
or MANGEMNT 759 | BUSINESS ETHICS AND SOCIAL RESPONSIBILITY | |
| PERSUASION AND NEGOTIATION STRATEGIES | ||
| STRATEGIC TECHNOLOGY AND INNOVATION MANAGEMENT | ||
| FUNDAMENTALS OF PROJECT MANAGEMENT | ||
| Total Units | 30 | |