Journalism - Advertising Emphasis Requirements (BA/BS)
| Code | Title | Units |
|---|---|---|
| Major Requirements - 36 units 1,2,3 | ||
| COMM 275 | AD & PR RESEARCH LITERACY | 3 |
| JOURNLSM 220 | ADVERTISING FOUNDATIONS | 3 |
| JOURNLSM 241 | ELECTRONIC MEDIA COPYWRITING | 3 |
| JOURNLSM 309 | MEDIA ETHICS | 3 |
| JOURNLSM 320 | ADVANCED COPYWRITING AND LAYOUT | 3 |
| JOURNLSM 322 | ADVERTISING MEDIA PLANNING AND BUYING | 3 |
| JOURNLSM 364 | ADVERTISING AND PUBLIC RELATIONS ACCOUNT MANAGMENT | 3 |
| JOURNLSM 423 | ADVERTISING CAMPAIGNS | 3 |
| Select 3 units from: | 3 | |
| PERSUASION | ||
| COMMUNICATION THEORIES | ||
| LAW OF MASS COMMUNICATION | ||
| COMMUNICATION AND PUBLIC OPINION | ||
| Select 3 units from: | 3 | |
| LISTENING BEHAVIOR | ||
| COMMUNICATION AND GENDER | ||
| CORPORATE COMMUNICATION FOUNDATIONS | ||
| MANAGING CONFLICT | ||
| HEALTH COMMUNICATION FOUNDATIONS | ||
| CROSS CULTURAL COMMUNICATION | ||
| NEW COMMUNICATION TECHNOLOGIES | ||
| MASS COMMUNICATION IN SOCIETY | ||
| TRAVEL STUDY | ||
| Select 6 units from: | 6 | |
| PUBLIC RELATIONS PRINCIPLES | ||
| VIDEO PRODUCTION I: FUNDAMENTALS OF VIDEO | ||
| SPEAKING FOR SUCCESS | ||
| EVENT PLANNING FOR COMMUNICATION PROFESSIONALS | ||
| SOCIAL MEDIA OPTIMIZATION & THE NEW WEB | ||
| COMMUNICATION RESEARCH METHODS | ||
| PUBLICATION LAYOUT | ||
| FEATURE WRITING | ||
| PUBLICATION PHOTOGRAPHY | ||
| ADVANCED ADVERTISING CREATIVE | ||
| INTERNSHIP ADVERTISING | ||
| SPECIAL STUDIES | ||
| INDEPENDENT STUDY | ||
| INTRODUCTION TO MEDIA ARTS AND GAME DEVELOPMENT | ||
| Total Units | 36 | |
| Code | Title | Units |
|---|---|---|
| Writing Requirement | ||
| Student must earn a C or better in one of the courses listed below (or an approved substitute): | ||
| ELECTRONIC MEDIA COPYWRITING | ||
| MEDIA ETHICS | ||
- 1
Exit Survey to be completed prior to graduation.
- 2
A minor is required for this major.
- 3
A minimum of 2.25 GPA is required in the major for graduation.
| Freshman | |||
|---|---|---|---|
| Fall | Units | Spring | Units |
| ENGLISH 101 | 3 | JOURNLSM 220 | 3 |
| College of Arts and Communication degree requirement | 3 | ENGLISH 102 | 3 |
| GENED (SBS-S or SBS-E) | 3 | MATH 139 | 3 |
| CORE 110 | 3 | CORE 120 or 140 | 3 |
| PEGNRL 192 | 1 | COMM 110 | 3 |
| INTRAUNV 104 | 1 | ||
| 14 | 15 | ||
| Sophomore | |||
| Fall | Units | Spring | Units |
| JOURNLSM 2411 | 3 | COMM 275 | 3 |
| CORE 130 | 3 | Major Elective Course | 3 |
| GENED (HA-A, HA-H, HA-G) | 3 | GENED Science (NSW-N, NSW-Q, or NSW-L) | 3 |
| GENED Lab Science (NSWL) | 4-5 | Minor Course | 3 |
| College of Arts and Communication degree requirement | 3 | Minor Course | 3 |
| 16-17 | 15 | ||
| Junior | |||
| Fall | Units | Spring | Units |
| CORE 390 | 3 | JOURNLSM 3091 | 3 |
| JOURNLSM 320 | 3 | JOURNLSM 322 | 3 |
| College of Arts and Communication degree requirement | 3 | Major elective Course | 3 |
| Major Elective Course | 3 | Minor Course | 3 |
| Major Theory Course | 3 | Minor Course | 3 |
| 15 | 15 | ||
| Senior | |||
| Fall | Units | Spring | Units |
| JOURNLSM 364 | 3 | JOURNLSM 423 | 3 |
| Minor Course | 3 | Minor Course | 3 |
| Minor Course | 3 | Minor Course | 3 |
| Elective Course | 3 | ACINDP 399 | 1 |
| Elective Course | 3 | Elective Course | 3 |
| Elective Course | 2 | ||
| 15 | 15 | ||
| Total Units: 120-121 | |||
- 1
In order to pass the UW-Whitewater writing
requirement, student must receive a grade of a 73% or higher in one of two designated writing requirement courses. This course qualifies as one of the two courses.
A minor is required for this major.
A minimum of 2.25 GPA is required in the major for graduation.
Recommendation: Consider securing internship for course credit to replace a capstone in fourth year.
Exit Survey to be completed prior to graduation.