Business Analytics - Digital Marketing Emphasis Requirements (BBA)
| Code | Title | Units |
|---|---|---|
| Major Requirements - 27 units 1,2 | ||
| ITSCM 180 | INTRODUCTION TO PROGRAMMING FOR BUSINESS APPLICATIONS | 3 |
| ITSCM 230 | INTRODUCTION TO BUSINESS ANALYTICS | 3 |
| ITSCM 314 | DATABASE DESIGN AND ADMINISTRATION | 3 |
| or ITSCM 773 | DATA FOUNDATIONS FOR BUSINESS ANALYTICS | |
| ECON 345 | ECONOMETRICS | 3 |
| or STAT 342 | APPLIED STATISTICS | |
| ITSCM 382 | DATA VISUALIZATION AND STORYTELLING IN BUSINESS | 3 |
| or ITSCM 410 | ARTIFICIAL INTELLIGENCE AND BUSINESS PROCESS ANALYTICS | |
| or ITSCM 776 | BUSINESS PROCESS INNOVATION AND MANAGEMENT | |
| or ITSCM 779 | VISUAL ANALYTICS FOR BUSINESS | |
| ITSCM 384 | APPLIED DATA MINING & ARTIFICIAL INTELLIGENCE FOR BUSINESS | 3 |
| or ITSCM 414 | TEXT MINING & GENERATIVE AI | |
| Select 9 units: | 9 | |
| INTRODUCTION TO DIGITAL MARKETING | ||
| SOCIAL MEDIA AND CONTENT MARKETING | ||
| ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE | ||
or MARKETNG 772 | DIGITAL MARKETING | |
| INTERNSHIP IN MARKETING | ||
| Total Units | 27 | |
- 1
Minimum 2.50 GPA in the major required for graduation. Maximum of 2 transfer courses and 3 units of independent study (498) allowed.
- 2
Maximum of 12 graduate level credits can be used towards the major. Business and Economics graduate level courses are only offered online and are charged at the CoBE online graduate rate.
Graduate courses (500+) may have additional requirements prior to enrollment by undergraduate students. See the Seniors Taking Graduate Courses Policy for further information.
| First Year | |||
|---|---|---|---|
| Fall | Units | Spring | Units |
| ENGLISH 101 | 3 | ENGLISH 102 | 3 |
| MATH 139 | 3 | MATH 143 | 3 |
| CORE 110 | 3 | ITSCM 180 | 3 |
| INTRAUNV 104 | 1 | CORE 120 or 140 | 3 |
| BEINDP 101 | 3 | PEGNRL 192 | 1 |
| General Education Elective - (HA-A, HA-H, HA-G) | 3 | General Education Elective - (SBS-S, SBS-E) | 3 |
| 16 | 16 | ||
| Second Year | |||
| Fall | Units | Spring | Units |
| ACCOUNT 244* | 3 | ACCOUNT 249* | 3 |
| General Education Elective - Lab Science (NSWL) | 4 | ECON 245* | 3 |
| COMM 110 | 3 | ITSCM 280* | 3 |
| BEINDP 288* | 1 | ECON 202 | 3 |
| BEINDP 290* | 2 | ITSCM 230* | 3 |
| ECON 201* | 3 | ||
| 16 | 15 | ||
| Third Year | |||
| Fall | Units | Spring | Units |
| ITSCM 314 or 773* | 3 | CORE 390 | 3 |
| FNBSLW 341* | 3 | ITSCM Elective 1* | 3 |
| ECON 345 or STAT 342* | 3 | ITSCM 382, 410, 776, or 779* | 3 |
| MANGEMNT 301* | 3 | ITSCM 306* | 3 |
| CORE 130 | 3 | General Education Elective - (NSW-N, NSWL, NSW-Q) | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Units | Spring | Units |
| ITSCM 384 or 414* | 3 | MANGEMNT 489* | 3 |
| ITSCM Elective 2* | 3 | ITSCM Elective 3* | 3 |
| MARKETNG 211* | 3 | International Requirement | 3 |
| FNBSLW 344* | 3 | Elective Credits as needed | 3 |
| Community Perspective | 3 | ||
| 15 | 12 | ||
| Total Units: 120 | |||
- 1
Courses denoted with an * require 2.50 Combined GPA to complete. You will not be allowed to register for these courses without meeting the GPA requirements.
- 2
Minimum 2.50 GPA in combined GPA, Business GPA, and major GPA required for graduation.
- 3
Maximum 2 transfer courses and 3 units of independent study (498) allowed.
- 4
A maximum of 12 graduate level credits can be used towards the major. Business and Economics graduate level courses are only offered online and are charged at the CoBE online graduate rate.