Business Analytics - Digital Marketing Emphasis Requirements (BBA)
| Code | Title | Units |
|---|---|---|
| Required Courses (18 units) | ||
| ITSCM 180 | INTRODUCTION TO PROGRAMMING FOR BUSINESS APPLICATIONS | 3 |
| ITSCM 230 | INTRODUCTION TO BUSINESS ANALYTICS | 3 |
| ITSCM 314 | DATABASE DESIGN AND ADMINISTRATION | 3 |
| ECON 345 | ECONOMETRICS | 3 |
| or STAT 342 | APPLIED STATISTICS | |
| ITSCM 384 | APPLIED DATA MINING & ARTIFICIAL INTELLIGENCE FOR BUSINESS | 3 |
| or ITSCM 414 | TEXT MINING & GENERATIVE AI | |
| ITSCM 410 | BUSINESS PROCESS ANALYTICS & MANAGEMENT | 3 |
| Elective Courses (9 units) | 9 | |
| Select nine units from the following: | ||
| INTRODUCTION TO DIGITAL MARKETING | ||
| SOCIAL MEDIA AND CONTENT MARKETING | ||
| ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE | ||
MARKETNG 493D | ||
| Total Units | 27 | |