Business Analytics - Marketing Emphasis Requirements (BBA)
| Code | Title | Units |
|---|---|---|
| Major Requirements - 27 units 1,2 | ||
| ECON 345 | ECONOMETRICS | 3 |
| or STAT 342 | APPLIED STATISTICS | |
| ITSCM 180 | INTRODUCTION TO PROGRAMMING FOR BUSINESS APPLICATIONS | 3 |
| ITSCM 230 | INTRODUCTION TO BUSINESS ANALYTICS | 3 |
| ITSCM 314 | DATABASE DESIGN AND ADMINISTRATION | 3 |
| or ITSCM 773 | DATA FOUNDATIONS FOR BUSINESS ANALYTICS | |
| ITSCM 382 | DATA VISUALIZATION AND STORYTELLING IN BUSINESS | 3 |
| or ITSCM 410 | BUSINESS PROCESS ANALYTICS & MANAGEMENT | |
| or ITSCM 776 | BUSINESS PROCESS INNOVATION AND MANAGEMENT | |
| or ITSCM 779 | VISUAL ANALYTICS FOR BUSINESS | |
| ITSCM 384 | APPLIED DATA MINING & ARTIFICIAL INTELLIGENCE FOR BUSINESS | 3 |
| or ITSCM 414 | TEXT MINING & GENERATIVE AI | |
| Select 9 units: | 9 | |
| INTRODUCTION TO DIGITAL MARKETING | ||
| SOCIAL MEDIA AND CONTENT MARKETING | ||
| ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE | ||
or MARKETNG 772 | DIGITAL MARKETING | |
| CONSUMER BEHAVIOR | ||
or MARKETNG 751 | CONSUMER INSIGHT & CUSTOMER EXPERIENCE | |
| MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE | ||
or MARKETNG 777 | ARTIFICIAL INTELLIGENCE IN MARKETING | |
| INTERNSHIP IN MARKETING | ||
| Total Units | 27 | |
- 1
Minimum 2.50 GPA in the major required for graduation. Maximum of 2 transfer courses and 3 units of independent study (498) allowed.
- 2
Maximum of 12 graduate level credits can be used towards the major. Business and Economics graduate level courses are only offered online and are charged at the CoBE online graduate rate.
Graduate courses (500+) may have additional requirements prior to enrollment by undergraduate students. See the Seniors Taking Graduate Courses Policy for further information.