Marketing - Experiential and Sports Marketing Emphasis Requirements (BBA)
| Code | Title | Units |
|---|---|---|
| Major Requirements - 24 units 1,2 | ||
| MARKETNG 212 | PRINCIPLES OF SELLING | 3 |
| MARKETNG 321 | MARKETING RESEARCH | 3 |
| MARKETNG 351 | INTRODUCTION TO DIGITAL MARKETING | 3 |
| MARKETNG 370 | EXPERIENTIAL MARKETING | 3 |
| MARKETNG 371 | SPORTS MARKETING | 3 |
| MARKETNG 372 | SERVICES AND HOSPITALITY MARKETING | 3 |
| MARKETNG 479 | CAPSTONE IN STRATEGIC MARKETING | 3 |
| Select 3 units: | 3 | |
| MARKETING FOR INFLUENCERS AND CREATORS | ||
| MARKETING COMMUNICATIONS AND ARTIFICIAL INTELLIGENCE | ||
| SOCIAL MEDIA AND CONTENT MARKETING | ||
| ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE | ||
or MARKETNG 772 | DIGITAL MARKETING | |
| ENTREPRENEURIAL MARKETING | ||
or MARKETNG 767 | ENTREPRENEURIAL MARKETING STRATEGY | |
| INTERNATIONAL MARKETING | ||
or MARKETNG 761 | INTERNATIONAL MARKETING | |
| ARTIFICIAL INTELLIGENCE AND MARKETING INNOVATION | ||
| BUSINESS TO BUSINESS MARKETING | ||
| CONSUMER BEHAVIOR | ||
or MARKETNG 751 | CONSUMER INSIGHT & CUSTOMER EXPERIENCE | |
| SALES MANAGEMENT | ||
| MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE | ||
or MARKETNG 777 | ARTIFICIAL INTELLIGENCE IN MARKETING | |
| SALES NEGOTIATION AND CONFLICT RESOLUTION | ||
| ADVANCED SALES | ||
| SALES TEAM PRACTICUM | ||
| TRAVEL STUDY | ||
| INTERNSHIP IN MARKETING | ||
| MARKETING SEMINAR | ||
| SPECIAL STUDIES | ||
| EXCHANGE STUDY | ||
| INDEPENDENT STUDY IN MARKETING | ||
| Total Units | 24 | |
- 1
Minimum 2.50 GPA in the major required for graduation. Maximum of 2 transfer courses and 3 units of independent study (498) allowed.
- 2
Maximum of 12 graduate level credits can be used towards the major. Business and Economics graduate level courses are only offered online and have an additional cost to them. Graduate courses (500+) may have additional requirements prior to enrollment by undergraduate students. See the Seniors Taking Graduate Courses Policy for further information.
| First Year | |||
|---|---|---|---|
| Fall | Units | Spring | Units |
| ENGLISH 101 | 3 | ENGLISH 102 | 3 |
| MATH 139 | 3 | CORE 120 or 140 | 3 |
| CORE 110 | 3 | PEGNRL 192 | 1 |
| INTRAUNV 104 | 1 | MATH 143 | 3 |
| BEINDP 101 | 3 | ECON 201 | 3 |
| General Education Elective - (SBS-S, SBS-E) | 3 | General Education Elective - (HA-A, HA-H, HA-G) | 3 |
| 16 | 16 | ||
| Second Year | |||
| Fall | Units | Spring | Units |
| COMM 110 | 3 | ACCOUNT 249* | 3 |
| General Education Elective - Lab Science (NSWL) | 4 | ECON 245* | 3 |
| ACCOUNT 244* | 3 | ITSCM 280* | 3 |
| BEINDP 288* | 1 | MARKETNG 211* | 3 |
| BEINDP 290* | 2 | General Education Elective - (NSW-N, NSWL, NSW-Q) | 3 |
| ECON 202 | 3 | ||
| 16 | 15 | ||
| Third Year | |||
| Fall | Units | Spring | Units |
| CORE 130 | 3 | CORE 390 | 3 |
| MANGEMNT 301* | 3 | FNBSLW 344* | 3 |
| MARKETNG 212* | 3 | MARKETNG 351* | 3 |
| MARKETNG 370* | 3 | MARKETNG 321* | 3 |
| FNBSLW 341* | 3 | MARKETNG 371* | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Units | Spring | Units |
| Community Perspective Requirement | 3 | International Requirement | 3 |
| Elective Credits as Needed | 3 | MANGEMNT 489* | 3 |
| ITSCM 306* | 3 | MARKETNG 479* | 3 |
| Marketing Elective 1* | 3 | Elective Credits as Needed | 3 |
| MARKETNG 372* | 3 | ||
| 15 | 12 | ||
| Total Units: 120 | |||
- 1
Courses denoted with an * require 2.50 Combined GPA to complete. You will not be allowed to register for these courses without meeting the GPA requirements.
- 2
Minimum 2.50 GPA in combined GPA, Business GPA, and major GPA required for graduation.
- 3
Maximum 2 transfer courses and 3 units of independent study (498) allowed.
- 4
A maximum of 12 graduate level credits can be used towards the major. Business and Economics graduate level courses are only offered online and are charged at the CoBE online graduate rate.