Communication - Public Relations Emphasis Requirements (BA/BS)

Major Requirements - 36 units 1, 2, 3
COMM 202PUBLIC RELATIONS PRINCIPLES3
COMM 203FOUNDATIONAL PR TACTICS3
COMM 204SOCIAL AND DIGITAL MEDIA PR TACTICS3
COMM 275AD & PR RESEARCH LITERACY3
COMM 302PR CASE STUDIES & APPLIED THEORY3
COMM 402PR CAMPAIGNS3
COMM 345PERSUASION3
COMM 424CROSS CULTURAL COMMUNICATION3
Select 6 units from:6
INTRODUCTION TO MEDIA ARTS AND GAME DEVELOPMENT
SPEAKING FOR SUCCESS
TEAMWORK, COLLABORATION, AND COMMUNICATION
EVENT PLANNING FOR COMMUNICATION PROFESSIONALS
SOCIAL MEDIA OPTIMIZATION & THE NEW WEB
HEALTH COMMUNICATION FOUNDATIONS
COMMUNICATING LEADERSHIP
PUBLIC RELATIONS INTERNSHIP
ADVERTISING FOUNDATIONS
ADVERTISING COPYWRITING
PUBLICATION LAYOUT
FEATURE WRITING
PUBLICATION PHOTOGRAPHY
ADVERTISING AND PUBLIC RELATIONS ACCOUNT MANAGMENT
Select 3 units from:3
CRISIS COMMUNICATION
POLITICAL COMMUNICATION
SOCIAL MOVEMENTS AND PERSUASION
COMMUNICATION AND PUBLIC OPINION
Select 3 units from: 43
CRISIS COMMUNICATION
MANAGING CONFLICT
POLITICAL COMMUNICATION
SOCIAL MOVEMENTS AND PERSUASION
COMMUNICATION THEORIES
NEW COMMUNICATION TECHNOLOGIES
COMMUNICATION RESEARCH METHODS
TRAVEL STUDY
MEDIA ETHICS
LAW OF MASS COMMUNICATION
COMMUNICATION AND PUBLIC OPINION
MASS COMMUNICATION IN SOCIETY
Total Units36
Writing Requirement
Student must earn a C or better in one of the courses listed below (or approved substitute):
SOCIAL AND DIGITAL MEDIA PR TACTICS
PR CASE STUDIES & APPLIED THEORY
1

Exit Survey to be completed prior graduation.

2

A minor is required for this major.

3

A minimum of 2.25 GPA is required in the major for graduation.

4

Other theory-oriented courses, 300 level or above, may be substituted for these electives with the approval of the student's advisor.

First Year
FallUnitsSpringUnits
ENGLISH 1013MATH 139, 140, 141, or 1423
College of Arts and Communication degree requirement3ENGLISH 1023
CORE 110, 120, 130, or 1403CORE 110, 120, 130, or 1403
General Education Elective - GA, GE, GG, GH, GI, GP, GS OR GW3General Education Elective - GA, GE, GG, GH, GI, GP, GS OR GW3
General Education Elective - GA, GE, GG, GH, GI, GP, GS OR GW3COMM 1103
INTRAUNV 1041 
 16 15
Second Year
FallUnitsSpringUnits
CORE 110, 120, 130, or 1403COMM 2033
COMM 2023Public Relations Technique Elective3
College of Arts and Communication degree requirement3Second Subject Area Designated GN, GQ OR GL3
Any Lab Science (GL designation) 4Minor Course3
PEGNRL 1921College of Arts and Communication degree requirement3
 14 15
Third Year
FallUnitsSpringUnits
COMM 3453COMM 2043
COMM 42413CORE 3903
COMM 2753Public Relations Technique Elective3
Minor Course3Public Relations (Core) Theory 3
Minor Course3Minor Course3
 15 15
Fourth Year
FallUnitsSpringUnits
COMM 30223COMM 4023
Public Relations (Elective) Theory 3Minor Course3
Minor Course3Minor Course3
Elective Course3Minor Course3
Elective Course3ACINDP 3991
 Elective Course2
 15 15
Total Units: 120
1

This course completes the University Diversity Requirement.

2

In order to pass the UW-Whitewater writing requirement, student must receive a grade of a 73% or higher in one of two designated writing requirement courses. This course qualifies as one of the two courses.

A minor is required for this major. 
A minimum of 2.25 GPA is required in the major for graduation.
Exit Survey to be completed prior to graduation.