Communication - Public Relations Emphasis Requirements (BA/BS)
Code | Title | Units |
---|---|---|
Major Requirements - 36 units 1, 2, 3 | ||
COMM 202 | PUBLIC RELATIONS PRINCIPLES | 3 |
COMM 203 | FOUNDATIONAL PR TACTICS | 3 |
COMM 204 | SOCIAL AND DIGITAL MEDIA PR TACTICS | 3 |
COMM 275 | AD & PR RESEARCH LITERACY | 3 |
COMM 302 | PR CASE STUDIES & APPLIED THEORY | 3 |
COMM 402 | PR CAMPAIGNS | 3 |
COMM 345 | PERSUASION | 3 |
COMM 424 | CROSS CULTURAL COMMUNICATION | 3 |
Select 6 units from: | 6 | |
INTRODUCTION TO MEDIA ARTS AND GAME DEVELOPMENT | ||
SPEAKING FOR SUCCESS | ||
TEAMWORK, COLLABORATION, AND COMMUNICATION | ||
EVENT PLANNING FOR COMMUNICATION PROFESSIONALS | ||
SOCIAL MEDIA OPTIMIZATION & THE NEW WEB | ||
HEALTH COMMUNICATION FOUNDATIONS | ||
COMMUNICATING LEADERSHIP | ||
PUBLIC RELATIONS INTERNSHIP | ||
ADVERTISING FOUNDATIONS | ||
ADVERTISING COPYWRITING | ||
PUBLICATION LAYOUT | ||
FEATURE WRITING | ||
PUBLICATION PHOTOGRAPHY | ||
ADVERTISING AND PUBLIC RELATIONS ACCOUNT MANAGMENT | ||
Select 3 units from: | 3 | |
CRISIS COMMUNICATION | ||
POLITICAL COMMUNICATION | ||
SOCIAL MOVEMENTS AND PERSUASION | ||
COMMUNICATION AND PUBLIC OPINION | ||
Select 3 units from: 4 | 3 | |
CRISIS COMMUNICATION | ||
MANAGING CONFLICT | ||
POLITICAL COMMUNICATION | ||
SOCIAL MOVEMENTS AND PERSUASION | ||
COMMUNICATION THEORIES | ||
NEW COMMUNICATION TECHNOLOGIES | ||
COMMUNICATION RESEARCH METHODS | ||
TRAVEL STUDY | ||
MEDIA ETHICS | ||
LAW OF MASS COMMUNICATION | ||
COMMUNICATION AND PUBLIC OPINION | ||
MASS COMMUNICATION IN SOCIETY | ||
Total Units | 36 |
Code | Title | Units |
---|---|---|
Writing Requirement | ||
Student must earn a C or better in one of the courses listed below (or approved substitute): | ||
SOCIAL AND DIGITAL MEDIA PR TACTICS | ||
PR CASE STUDIES & APPLIED THEORY |
- 1
Exit Survey to be completed prior graduation.
- 2
A minor is required for this major.
- 3
A minimum of 2.25 GPA is required in the major for graduation.
- 4
Other theory-oriented courses, 300 level or above, may be substituted for these electives with the approval of the student's advisor.
First Year | |||
---|---|---|---|
Fall | Units | Spring | Units |
ENGLISH 101 | 3 | MATH 139, 140, 141, or 142 | 3 |
College of Arts and Communication degree requirement | 3 | ENGLISH 102 | 3 |
CORE 110, 120, 130, or 140 | 3 | CORE 110, 120, 130, or 140 | 3 |
General Education Elective - GA, GE, GG, GH, GI, GP, GS OR GW | 3 | General Education Elective - GA, GE, GG, GH, GI, GP, GS OR GW | 3 |
General Education Elective - GA, GE, GG, GH, GI, GP, GS OR GW | 3 | COMM 110 | 3 |
INTRAUNV 104 | 1 | ||
16 | 15 | ||
Second Year | |||
Fall | Units | Spring | Units |
CORE 110, 120, 130, or 140 | 3 | COMM 203 | 3 |
COMM 202 | 3 | Public Relations Technique Elective | 3 |
College of Arts and Communication degree requirement | 3 | Second Subject Area Designated GN, GQ OR GL | 3 |
Any Lab Science (GL designation) | 4 | Minor Course | 3 |
PEGNRL 192 | 1 | College of Arts and Communication degree requirement | 3 |
14 | 15 | ||
Third Year | |||
Fall | Units | Spring | Units |
COMM 345 | 3 | COMM 204 | 3 |
COMM 4241 | 3 | CORE 390 | 3 |
COMM 275 | 3 | Public Relations Technique Elective | 3 |
Minor Course | 3 | Public Relations (Core) Theory | 3 |
Minor Course | 3 | Minor Course | 3 |
15 | 15 | ||
Fourth Year | |||
Fall | Units | Spring | Units |
COMM 3022 | 3 | COMM 402 | 3 |
Public Relations (Elective) Theory | 3 | Minor Course | 3 |
Minor Course | 3 | Minor Course | 3 |
Elective Course | 3 | Minor Course | 3 |
Elective Course | 3 | ACINDP 399 | 1 |
Elective Course | 2 | ||
15 | 15 | ||
Total Units: 120 |
- 1
This course completes the University Diversity Requirement.
- 2
In order to pass the UW-Whitewater writing requirement, student must receive a grade of a 73% or higher in one of two designated writing requirement courses. This course qualifies as one of the two courses.
A minor is required for this major.
A minimum of 2.25 GPA is required in the major for graduation.
Exit Survey to be completed prior to graduation.