Mass Media Literacy Certificate Requirements

Foundation Block - Select 13
INTRODUCTION TO MASS COMMUNICATION
TRUTH AND THE MEDIA
MEDIA AND AMERICAN POLITICS
Industry Elective - Select 13
PUBLIC RELATIONS PRINCIPLES
INTRODUCTION TO CINEMA
SOCIAL MEDIA OPTIMIZATION & THE NEW WEB
CORPORATE COMMUNICATION FOUNDATIONS
ADVERTISING FOUNDATIONS
MEDIA CRITICISM
WRITING FOR NEWS MEDIA
INTERNSHIP IN JOURNALISM
INTERNSHIP ADVERTISING
INTERNSHIP IN COMMUNICATION
Research Elective - Select 13
AD & PR RESEARCH LITERACY
COMMUNICATION RESEARCH METHODS
INDEPENDENT STUDY - UNDERGRADUATE RESEARCH
Theory Elective - Select 13
PERSUASION
HISTORY OF MASS MEDIA
MEDIA ETHICS
LAW OF MASS COMMUNICATION
COMMUNICATION AND PUBLIC OPINION
MASS COMMUNICATION IN SOCIETY
Total Units12