Mass Media Literacy Certificate Requirements

Foundation Block - Select 13
INTRODUCTION TO MASS COMMUNICATION
TRUTH AND THE MEDIA
MEDIA AND AMERICAN POLITICS
Industry Elective - Select 13
PRINCIPLES OF PUBLIC RELATIONS
INTRODUCTION TO CINEMA
SOCIAL MEDIA OPTIMIZATION & THE NEW WEB
INTRODUCTION TO CORPORATE COMMUNICATION
FOUNDATIONS OF ADVERTISING
MEDIA CRITICISM
WRITING FOR NEWS MEDIA
INTERNSHIP IN JOURNALISM
INTERNSHIP ADVERTISING
INTERNSHIP IN COMMUNICATION
Research Elective - Select 13
ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY
COMMUNICATION RESEARCH METHODS
INDEPENDENT STUDY - UNDERGRADUATE RESEARCH
Theory Elective - Select 13
PERSUASION
HISTORY OF MASS COMMUNICATION
MEDIA ETHICS
LAW OF MASS COMMUNICATION
COMMUNICATION AND PUBLIC OPINION
MASS COMMUNICATION IN SOCIETY
Total Units12