Marketing - Digital Marketing and Artificial Intelligence Emphasis Requirements (BBA)
| Code | Title | Units |
|---|---|---|
| Major Requirements - 24 units 1 | ||
| MARKETNG 212 | PRINCIPLES OF SELLING | 3 |
| MARKETNG 321 | MARKETING RESEARCH | 3 |
| MARKETNG 350 | MARKETING COMMUNICATIONS AND ARTIFICIAL INTELLIGENCE | 3 |
| MARKETNG 351 | INTRODUCTION TO DIGITAL MARKETING | 3 |
| MARKETNG 352 | SOCIAL MEDIA AND CONTENT MARKETING | 3 |
| MARKETNG 353 | ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE | 3 |
| MARKETNG 479 | CAPSTONE IN STRATEGIC MARKETING | 3 |
| Select 3 units from: | 3 | |
| AI-POWERED WEB DESIGN | ||
| RETAIL MANAGEMENT | ||
| ENTREPRENEURIAL MARKETING | ||
| INTERNATIONAL MARKETING | ||
| EXPERIENTIAL MARKETING | ||
| SPORTS MARKETING | ||
| SERVICES MARKETING | ||
| INNOVATION AND TECHNOLOGY MARKETING | ||
| BUSINESS TO BUSINESS MARKETING | ||
| CONSUMER BEHAVIOR | ||
| SALES MANAGEMENT | ||
| LOGISTICS | ||
| OMNICHANNEL MARKETING | ||
| MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE | ||
| SALES NEGOTIATION AND CONFLICT RESOLUTION | ||
| ADVANCED SALES | ||
| SALES TEAM PRACTICUM | ||
| TRAVEL STUDY | ||
| INTERNSHIP IN MARKETING 1 | ||
| MARKETING SEMINAR | ||
| SPECIAL STUDIES | ||
| EXCHANGE STUDY | ||
| INDEPENDENT STUDY IN MARKETING | ||
| Total Units | 24 | |
- 1
Minimum 2.50 GPA in the major required for graduation. Maximum of 2 transfer courses and 3 units of independent study (498) allowed.