Marketing - Professional Sales Emphasis Requirements (BBA)
Code | Title | Units |
---|---|---|
Major Requirements - 24 units 1, 2 | ||
MARKETNG 212 | PRINCIPLES OF SELLING | 3 |
MARKETNG 321 | MARKETING RESEARCH | 3 |
MARKETNG 351 | INTRODUCTION TO DIGITAL MARKETING | 3 |
MARKETNG 431 | SALES MANAGEMENT | 3 |
MARKETNG 460 | ADVANCED SALES | 3 |
or MARKETNG 450 | SALES NEGOTIATION AND CONFLICT RESOLUTION | |
MARKETNG 479 | CAPSTONE IN STRATEGIC MARKETING | 3 |
Select 6 units: | 6 | |
MARKETING FOR INFLUENCERS AND CREATORS | ||
RETAIL MANAGEMENT | ||
MARKETING COMMUNICATIONS AND ARTIFICIAL INTELLIGENCE | ||
SOCIAL MEDIA AND CONTENT MARKETING | ||
ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE | ||
ENTREPRENEURIAL MARKETING | ||
INTERNATIONAL MARKETING | ||
EXPERIENTIAL MARKETING | ||
SPORTS MARKETING | ||
SERVICES MARKETING | ||
ARTIFICIAL INTELLIGENCE AND MARKETING INNOVATION | ||
BUSINESS TO BUSINESS MARKETING | ||
CONSUMER BEHAVIOR | ||
LOGISTICS | ||
OMNICHANNEL MARKETING | ||
MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE | ||
SALES NEGOTIATION AND CONFLICT RESOLUTION | ||
or MARKETNG 460 | ADVANCED SALES | |
SALES TEAM PRACTICUM | ||
TRAVEL STUDY | ||
INTERNSHIP IN MARKETING | ||
MARKETING SEMINAR | ||
SPECIAL STUDIES | ||
EXCHANGE STUDY | ||
INDEPENDENT STUDY IN MARKETING | ||
Total Units | 24 |
- 1
Minimum 2.50 GPA in the major required for graduation. Maximum of 2 transfer courses and 3 units of independent study (498) allowed.
- 2
A single course may not be used to satisfy both the Required Course and the Elective Course categories.