The Graduate Certification in Digital Marketing and Artificial Intelligence is designed to allow professionals with a bachelor's degree to acquire knowledge, experience, and a solid foundation in managing a digital marketing and artificial intelligence strategy.

Admission Requirements

1. A baccalaureate or higher degree from a regionally accredited institution.
2. One of the following:
   1. At least a 2.75 overall grade point average in the undergraduate degree program.
   2. At least a 2.90 grade point average in the last half of the undergraduate degree program.
   3. A master's degree or higher from an institution regionally accredited at the corresponding graduate level.
   4. At least 12 units of graduate work completed on a regular grade basis at UW-Whitewater.

Certificate Requirements:

Course List

Code	Title	Units
Certificate Requirements - 14 units
MARKETNG 747	MARKETING STRATEGY	2
MARKETNG 751	CONSUMER INSIGHT & CUSTOMER EXPERIENCE	3
MARKETNG 772	DIGITAL MARKETING	3
MARKETNG 777	ARTIFICIAL INTELLIGENCE IN MARKETING	3
Select one from:		3
ITSCM 774	DATA ANALYTICS AND BUSINESS INTELLIGENCE
ITSCM 779	VISUAL ANALYTICS FOR BUSINESS
Total Units		14