Department of Communication

The Master of Science (M.S.) Degree in Communication offers advanced-level practitioner-oriented study in two emphasis areas: Corporate Communication and Mass Communication. Both emphases provide an advanced understanding of how communication effectiveness may be enhanced in a wide variety of contexts.

Students who choose the Corporate Communication emphasis typically have professional goals in business and industry, corporate training and development or communicating with various publics. Students who choose the Mass Communication emphasis typically have professional goals in broadcasting and electronic media, journalism, advertising, or mediated persuasion. An M.S. degree in Communication also allows students to teach communication courses at the technical/junior college level.

The curriculum provides a broad overview of communication as a field of academic endeavor. It also incorporates an advanced understanding of communication theory as it relates to message dissemination at the interpersonal, group, organizational, public or mass societal levels. The curriculum also incorporates course work in which students learn to collect, analyze and interpret data pertinent to a wide variety of communication-oriented applications. Specific topic seminars are offered for each emphasis.

Program Coordinator

Corey Davis
Heide Hall 414
262-472-5026
davisc@uww.edu

Department

Heide Hall 400
262-472-1034
communication@uww.edu

Additional Admission Requirements

In addition to the application form, candidates must include a 2-3 page written statement of goals outlining their reasons for selecting a program of study in Communication. Two letters of recommendation also must accompany the application. These letters should come from individuals in a position to judge the applicant’s potential for graduate learning; letters from former instructors are highly recommended.

Students admitted to the degree program must demonstrate an appropriate background through undergraduate course work or professional experience. Students found to lack preparation for advanced level course work will be required to complete undergraduate foundation course work as follows:

  1. For both emphases, undergraduate course work in communication theory and communication research methods, or their equivalents, is required.
  2. For students in the Corporate Communication emphasis who wish to concentrate on Corporate Communication, course work equivalent to COMM 327 (as determined by the graduate coordinator) is required.
  3. For students in the Mass Communication emphasis, course work equivalent to JOURNLSM 431 (as determined by the graduate coordinator) is required.
  4. Students must achieve a grade of C or better in a deficiency course. If a student does not achieve this grade, they may retake the course following the University of Wisconsin Whitewater’s undergraduate course retake policy. Students may not take the related graduate level courses (i.e. 785, 722, 629, 627, and 731) until a grade of C or better is achieved in the related undergraduate deficiency course.
  5. Undergraduate deficiency courses must be completed before the student will be allowed to take more than 9 credits at the graduate level.

Foundation course work may not be taken for graduate credit.

Admission Standards

  1. Applicants with a completed baccalaureate degree whose undergraduate GPA (or equivalent) is at 3.0 or higher will be accepted into the Communication graduate program in “good standing.”
  2. Applicants with a completed baccalaureate degree whose cumulative undergraduate GPA (or equivalent) is between a 2.75 and a 2.99 will be accepted into the Communication Graduate Program "contingently."
  3. Applicants who do not meet the above requirements for admission to the program [i.e. applicants with a completed baccalaureate degree whose cumulative undergraduate GPA (or equivalent) is under a 2.75] will be reviewed on a case by case basis. Such applicants MAY BE admitted into the program on a contingent status based on credible evidence of ability to do satisfactory graduate work. Such evidence will be determined by the Communication graduate program coordinator in consultation with the department graduate faculty, and may include but is not limited to an exemplary postgraduate employment record; a satisfactory score on the Graduate Record Examination, GMAT or Miller Analogies Test; and/or the successful completion of 12 or more credits of graduate work with a cumulative 3.0 GPA level or higher at a regionally accredited institution.
  4. Students admitted on a contingent basis must achieve a cumulative graduate GPA of 3.0 within the first 9 units of graduate credits attempted, including repeated courses. Those failing to do so will be ineligible to take further graduate work in the program.
  5. Students who are not accepted to the program may enroll as a Noncandidate for Degree (NCFD). This category allows the student to enroll in graduate level courses and to receive graduate credit for this work. No more than 12 graduate units taken as an NCFD can be applied toward the completion of a graduate degree program at UW-Whitewater. Thus, before completing more than 12 units as an NCFD, a student is encouraged to reapply for the Communication degree program. Students who achieve a cumulative 3.0 GPA or higher in 9-12 credits of graduate level communication coursework (including repeated courses) taken as a NCFD may be accepted into the program on probation.

Degree Requirements

Thirty units of course work including one of the following:

  1. an approved thesis and an oral defense.
  2. an approved Applied Communication Project (ACP) and an oral defense.
  3. a written comprehensive examination and an oral defense (Note: This option is unavailable during Summer and Winterim terms.)

For students choosing the thesis option, 6 units of COMM 799 may count toward the 30 required units. For students choosing COMM 789, 3 ACP units may count toward the 30 required units.

Students pursuing the thesis option are encouraged to complete a thesis literature review by enrolling in COMM 798, prior to enrolling in COMM 799, for 3 units.

Students pursuing the ACP option are required to complete an ACP proposal prior to enrolling in COMM 789 for 3 units. Students are encouraged to enroll in COMM 798 to facilitate their development of the proposal. Proposal forms are available from the Communication Program Graduate Coordinator.

A student may not carry more than three units of individual studies in a single term. For students choosing the thesis or ACP capstone options, not more than four units of independent studies, not more than three units of practicum credits, and not more than a combined total of nine units of individual studies, workshops, practicum, and capstone credits (i.e. thesis/ACP credits) may count toward the completion of the degree. For students choosing the written examination capstone option, not more than four units of independent studies, not more than three units of practicum credits, and not more than a combined total of six units of individual studies, workshops, and practicum credits may count toward the completion of the degree.

At least half of the degree course work in the degree program, and at least half the course work in the emphasis chosen, must be completed in courses numbered 700 or higher.

The program is designed to take four academic-year semesters (not including summer terms) if you are participating in the program on a full-time basis.

Majors in Communication

Certificates in Communication

  • Health and Advocacy
  • Organizational Communication
  • Social and New Media
  • Strategic Communication