Department of Communication

262-472-1034

uwwcomm@uww.edu

The Department of Communication houses two majors, Journalism and Communication. From these majors students can select various emphases. The department also participates in the College of Arts and Communication Media Arts and Game Development major.

Communication Department Stipulations

Students taking classes within the Communication Department may be required to purchase equipment or supplies that they retain to complete course projects.

Journalism (BA/BS)

The journalism program is geared to today's journalism and advertising professions, preparing graduates to work in the many modern communication media. In broadcast, print and web journalism, graduates work as reporters, editors, news photographers, bloggers, Web writers and media producers and radio and television news producers. In the advertising industries, positions include account executives, account planners, copywriters, creative directors, media planners and sales representatives.

A 2.50 cumulative GPA will be required to declare an emphasis of Advertising or Broadcast/Print/Web Journalism in the Journalism major. The major GPA is based upon both the grades for courses completed at UW-W and those courses accepted in transfer.

A 2.75 cumulative GPA will be required to declare an emphasis of International Journalism in the Journalism major. The major GPA is based upon both the grades for courses completed at UW-W and those courses accepted in transfer.

These requirements apply to admitted freshmen and transfer students.

A minimum 2.25 GPA is required in the major for graduation.

All students are required to fulfill a writing requirement prior to graduation. Each emphasis in the Department of Communication specifies how that requirement will be met. Details on fulfilling the writing requirement are available in the department office and on the department website.

Communication

Communication focuses upon how, why, and with what effects people communicate through verbal and nonverbal messages. Students of communication develop understanding and skill in communication processes as they occur within and among individuals, groups, organizations, and cultures. Graduates are active in sales, public relations, advertising, customer relations, personnel, broadcasting, film making, high school and college teaching, volunteer agencies and fund raising, law and communication and consultation in business, industry, and government. Communication graduates can enter a variety of careers because the competencies they acquire have broad application.

Major/Emphases

A 2.50 cumulative GPA will be required to declare an emphasis of Public Relations, Electronic Media, and Corporate and Health Communication majors. The major GPA is based upon both the grades for courses completed at UW-W and those courses accepted in transfer.

These requirements apply to admitted freshmen and transfer students.

A minimum 2.25 GPA is required in the major for graduation.

All students are required to fulfill a writing requirement prior to graduation. Each emphasis in the Department of Communication specifies how that requirement will be met. Details on fulfilling the writing requirement are available on the department website.

 

Minor/Emphases

Communication Courses

COMM 110   INTRODUCTION TO PUBLIC SPEAKING   3 Units

A basic course designed to help students increase their effectiveness in public speaking through classroom speeches. Emphasis is on research, preparation, organization, delivery, and visual aids, to enhance informative and persuasive speaking. The student will develop skills to communicate orally in clear, coherent language appropriate to purpose, occasion, and audience.

COMM 131   INTRODUCTION TO MASS COMMUNICATION (GS)   3 Units

A study of mass communication with relation to current economic, political and social institutions and trends. Emphasis on print and broadcast media with consideration of advertising, public relations, government and technology. The role of media in entertainment, news, and persuasion is examined.

COMM 202   PRINCIPLES OF PUBLIC RELATIONS   3 Units

An introduction to the principles, processes and techniques of public relations as they are used in business, government and nonprofit organizations.

COMM 203   PUBLIC RELATIONS TACTICS I   3 Units

A beginning exploration of public relations communication styles as they apply to various media, including news releases, public service messages, media alerts, newsletters and brochures.
COREQ: COMM 202

COMM 204   PUBLIC RELATIONS TACTICS II   3 Units

Instruction and practice in the theory, design, production and utilization of non-print media in the context of various public relations activities
PREREQ: COMM 202 AND COMM 203

COMM 228   INTERPERSONAL COMMUNICATION (GS)   3 Units

Theory and exercises in interpersonal communication situations. Basic theory, self disclosure, listening, conflict, trust and other topics will be examined.

COMM 230   RADIO PRACTICUM   Repeatable   1 Units

A laboratory course in which the student participates in at least one area of radio broadcasting: Announcing, engineering, interviewing, or publicity. Repeatable.

COMM 231   PRACTICUM IN TELEVISION PRODUCTION   Repeatable   1 Units

Participation in a variety of areas of television production including camera, lighting, graphics, audio, switching, video engineering and announcing and television performance. Repeatable for a maximum of 4 units in major/degree.

COMM 234   ELECTRONIC MEDIA ANNOUNCING   3 Units

Emphasizes the development of professional speech and performing habits for radio, television, and related electronic media. Training in proper use of announcing - related technical equipment provided. Vocal and performing styles pertinent to the presentation of entertainment, information, and persuasion for electronic media are presented within an applied framework.
PREREQ: COMM 110

COMM 236   INTRODUCTION TO CINEMA (GA)   3 Units

Focuses on understanding and appreciating film as a unique visual communication experience. Includes an introduction to the understanding of film language and different theories of film aesthetics and criticism.

COMM 238   VIDEO PRODUCTION I: FUNDAMENTALS OF VIDEO   3 Units

This introductory video production course provides students with a basic understanding of the video production process. Students work on studio and field exercises to develop their video production skills.

COMM 239   AUDIO PRODUCTION I: FUNDAMENTALS OF AUDIO   3 Units

A study of audio theory relevant to the production of programming for radio and related electronic mass media. Substantial attention devoted to the fundamental theoretical principles of digital audio systems. Practical experience in program production is also emphasized, in combination with the development of critical listening skills for audio production work.

COMM 240   PUBLIC SPEAKING (GH)   3 Units

Study of the theory and techniques of public address with required presentation of speeches.
PREREQ: COMM 110

COMM 242   COMMUNICATION AND TEAM BUILDING (GH)   3 Units

This course is designed to demonstrate the importance of team building in today's work culture. Students learn how to create, participate in and lead successful working teams. The course will teach relationship building to foster interpersonal relationships and aid in conflict resolution.
PREREQ: COMM 110

COMM 249   GREAT MOMENTS IN CINEMA (GH)   3 Units

This course seeks to familiarize students with the industrial, cultural, and aesthetic history of cinema as an art form and as a social force.
CROSS-LISTED: COMM 249 AND JOURNLSM 249

COMM 258   VIDEO PRODUCTION II: MEDIA STORYTELLING   3 Units

This course will consist of advanced video and field production labor, lectures, outside reading assignments and exams. Each student will write, produce and direct a series of theme-based production assignments over the course of the semester, and strive to improve on video production skills first introduced in Video Production I: Fundamentals of Video. Student will gain knowledge in advanced knowledge in field equipment, non-linear editing, graphic production, and multi-media presentations. The work in the course will primarily focus on individual project efforts, unless approved by the instructor.
PREREQ: COMM 238 AND (COMM 241 OR JOURNLSM 227 OR JOURNLSM 241 OR ENGLISH 376)

COMM 259   AUDIO PRODUCTION II: ADVANCED AUDIO TECHNIQUES   3 Units

An advanced level course that studies the utilization of audio in broadcast, recording, sound reinforcement and multi-media with an emphasis on critical listening and advanced audio production skills. Students critique and analyze existing works and produce related audio materials for various media.
PREREQ: COMM 239 AND (COMM 241 OR JOURNLSM 227 OR JOURNLSM 241 OR ENGLISH 376)

COMM 263   PRACTICUM IN FORENSICS   Repeatable   1 Units

Participation in public address or interpretation events in intercollegiate contest situations. May be retaken.

COMM 275   ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY   3 Units

Students will learn about information gathering for communication planning. They will learn to assess the quality of research reports. Students will study survey and group research methods. They will examine subscription data sources commonly used for advertising and public relations and learn about media tracking and Web page evaluation.
PREREQ: JOURNLSM 220 OR COMM 202

COMM 285   SOCIAL MEDIA OPTIMIZATION & THE NEW WEB   3 Units

'Social Media Optimization' will teach students how to engage with online communities to generate publicity and manage the images and issues of organizations. This cutting-edge, timely curriculum will require students to investigate the most compelling topics confronting organizations and individuals striving to extract value from teh dynamic, participatory, ever-changing 'new web.'
PREREQ: SOPHOMORE STANDING OR CONSENT OF INSTRUCTOR

COMM 291   TRAVEL STUDY   Repeatable   1-3 Units

Variable topics. Faculty-led courses abroad.

COMM 293   AUDIO PRACTICUM   Repeatable   1 Units

Students will develop their skills in audio technology and application through practical experience working in sound reinforcement and studio recording environments.
PREREQ: COMM 239 OR MUSED 290 OR CONSENT OF INSTRUCTOR
CROSS-LISTED: COMM 293 AND MUSC 293

COMM 294   WEB VIDEO & THE GAME INDUSTRY - GAMEZOMBIE PRACTICUM   Repeatable   3 Units

The GameZombie practicum will provide students the opportunity to produce a globally distributed game media web series, strengthen multimedia production skills, and develop expertise in cutting edge game industry topics. Students will greatly enhance their portfolios, industry connectedness, and global web presence by participating in this practicum experience.
PREREQ: COMM 238 OR CONSENT OF INSTRUCTOR

COMM 302   PUBLIC RELATIONS STRATEGIES   3 Units

An examination, using case studies, of the theories and research which support the selection of various public relations strategies to solve problems. Issues such as responding to crisis situations, applying ethical principles to public relations problems and assessing the use of emerging technologies in public relations are also addressed.
PREREQ: COMM 202 AND COMM 203, RESTRICTED TO STUDENTS WITH A MAJOR OF COMMUNICATION W/PUBLIC RELATIONS EMPHASIS OR WITH A MINOR OF COMMUNICATION W/PUBLIC RELATIONS EMPHASIS

COMM 303   PUBLIC RELATIONS PRACTICUM   Repeatable   1-3 Units

Planning and execution of public relations tactics, e.g., newsletters, media relations programs, special events, etc., for client organizations under the direction of a faculty member. (A maximum of two credits may be applied to the Speech Communication Major and maximum of two credits may be applied to the Speech Communication Minor. An additional credit may be applied toward graduation, but not to the major or minor.)
PREREQ: COMM 202, COMM 203 AND COMM 204 AND CONSENT OF INSTRUCTOR

COMM 321   NONVERBAL COMMUNICATION   3 Units

Nonverbal dimensions of interpersonal communication (physical behavior, facial expression, eye behavior, personal space, personal appearance-clothing, touch, voice and the use of objects) focusing upon their actual interaction with verbal or speech communication. Study of concepts and actual participation in nonverbal exercises/simulations.
PREREQ: COMM 110

COMM 322   LISTENING BEHAVIOR (GS)   3 Units

Study of the current theory and research concerning the process of listening in human communication as a basis for an effective understanding of listening behavior and for an increased ability to improve one's own listening skills. Also included is an overview of approaches to 1) listening in the schools and 2) training in business-industry.
PREREQ: COMM 110

COMM 326   COMMUNICATION AND GENDER   3 Units

Advanced study of interpersonal communication between and within the sexes. The focus of the course concerns examination of traditional gender ideals and analysis of communication styles that contribute to societal evolution. Sex differences in communication, theories explaining sex differences in communication, research on sex stereotypes, debates about language and sexism, and implications for inter-gender relationships in a variety of settings are among the topics considered in this course.
PREREQ: COMM 110

COMM 327   INTRODUCTION TO CORPORATE COMMUNICATION   3 Units

This course provides a broad overview of the theoretical and empirical literature relevant to organizational communication. The focus is on how communication operates in organizations, the effects of communication on organizational life, and how communication can be made more efficient and effective in meeting personal as well as organizational goals.
PREREQ: COMM 110

COMM 328   COMMUNICATION CONFLICT RESOLUTION   3 Units

This course provides a communications perspective of the nature and possible methods of resolution of conflict.
PREREQ: COMM 110

COMM 331   PRACTICUM IN TELEVISION PRODUCTION AND DIRECTING   Repeatable   1-3 Units

Participation of a program producer and/or director for television programming created for the University Cable Television System. Repeatable for a maximum of 4 credits in major/degree.
PREREQ: COMM 238 AND (JOURNLSM 227 OR ENGLISH 376) OR CONSENT OF INSTRUCTOR

COMM 338   VIDEO PRODUCTION III: CORPORATE AND COMMERCIAL MEDIA   3 Units

The course will consist of advanced video and field production labor, lectures, outside reading assignments and exams. Each student will write, produce and direct a series of corporate and commercial productions and learn the importance of oral communication and proper client relationships. Each student will strive to improve existing skills with field equipment, non-linear editing, advanced software programs, and multi-media presentations. The work in the course will primarily focus on individual project efforts, unless approved by the instructor.
PREREQ: COMM 258

COMM 339   AUDIO III: STUDIO PRODUCTION   3 Units

An applied course using the knowledge and skills necessary for professional audio production with an emphasis on studio recording and aesthetics. Concepts include signal flow, processing, microphone selection and placement, mixing and mastering. Students will produce multi-track recording projects.
PREREQ: COMM 259 OR CONSENT OF INSTRUCTOR

COMM 345   PERSUASION   3 Units

A study of the process of persuasion: Logical, ethical, and emotional appeals as well as organizational patterns and stylistic devices are addressed. Application and analysis of these techniques through term papers and speeches.
PREREQ: COMM 110

COMM 346   SOUND AND IMAGE: AN EXPLORATION OF SOUND FOR/WITH VISUAL MEDIA (GA)   3 Units

This course will explore the ways in which sound and music have been utilized in conjuction with images in diverse media inlcuding films, video games, video art, cartoons, music videos, television and live performance.
CROSS-LISTED: COMM 346 AND MUSC 346

COMM 350   WRITING FOR MULTIMEDIA   3 Units

This course examines the stylistic and format considerations involved in the preparation of multimedia scripts and related documents such as flowcharts, treatments, proposals and other design documents. Scripting and flowcharting software is also introduced. Students will prepare treatments, proposals and scripts for both non-narrative and narrative forms of multimedia. Students will also critically examine the writing quality of various multimedia programs.
COREQ: MAGD 150
CROSS-LISTED: JOURNLSM 350 AND COMM 350

COMM 351   GAME STUDIES AND DESIGN   3 Units

This course requires students to engage in and analyze a variety of interactive media: games and other forms of play. The goal is to turn a critical consciousness towards an activity that they have engaged in since birth, and consider how play changes when it is electronically mediated. Interactive media fundamentally changes the process of communication because the audience becomes more active. Users author their own experience and this fundamentally changes the role of author/architect of the medium. This course will examine audience/player experience, game/interaction content, and the effects of playing on the players. Students will analyze play experiences and learn how to develop new games.
PREREQ: JUNIOR/SENIOR STATUS OR CONSENT OF INSTRUCTOR

COMM 363   INTRODUCTION TO HEALTH COMMUNICATION   3 Units

This course provides an overview on the field of health communication, with special emphasis given to theory and research on social support messages. Factors that influence the provision and reception of social support messages are examined in a variety of different contexts (e.g., relational, familial, support group, workplace, on-line). Assessment of health communication messages occurring while giving social support, dilemmas of social support interactions and failures in the communication of health messages are also considered.
PREREQ: COMM 110

COMM 368   FAMILY COMMUNICATION   3 Units

This course is designed to enhance students' understanding of communication in familial relationships. Topics such as parent-child relationships, sibling relationships, family stereotypes, aging family members, and cultural variations in family interactions will be covered.
PREREQ: COMM 228 OR CONSENT OF INSTRUCTOR

COMM 373   COMMUNICATING LEADERSHIP   3 Units

The purpose of this course is to introduce students to the study and practice of leadership from a communication perspective. Examination of leadership concepts and theories in organizational, group, and public contexts will illustrate the interactive process wherein leaders and followers are able to achieve collective goals. Students will analyze their personal leadership styles and develop leadership communication skills through case studies, self-assessments, projects and classroom exercises.
PREREQ: COMM 110

COMM 389   APPLIED WORKPLACE COMPETENCIES   3 Units

This advanced communicaton course emphases the demonstration and understanding of workplace competencies, such as developing successful writing and interviewing skills associated with finding employment, as well as demonstrating how to write and successfully complete professional goals. Other communication competencies linked with successful workplace practices are also covered.
PREREQ: COMM 228, COMM 327, COMM 363 & JUNIOR STANDING

COMM 402   PUBLIC RELATIONS PLANNING   3 Units

Application of public relations principles, tactics and strategies to a client's public relations problem or opportunity, through the development and use of public relations planning skills.
PREREQ: COMM 202 AND COMM 203 AND COMM 204 AND COMM 275 AND COMM 302 RESTRICTED TO STUDENTS WITH A MAJOR IN COMMUNICATION W/PUBLIC RELATIONS EMPHASIS OR WITH A MINOR IN COMMUNICATION W/PUBLIC RELATIONS EMPHASIS

COMM 417   COMMUNICATION AND NONPROFIT ORGANIZATION   3 Units

This course prepares students to better understand the traditional organizational frameworks and apply them in the nonprofit world. Specifically, the course will address communicating a strategic vision, stewardship, managing and understanding the relationships between boards and volunteers and staff, building and maintaining successful volunteer programs, event planning, fundraising and media and government relations through reading, lectures, case studies and a capstone project.
PREREQ: COMM 327, COMM 424, COMM 485

COMM 422   COMMUNICATION THEORIES   3 Units

Study of theories of communication from various disciplinary viewpoints. An investigation of approaches which attempt to explain the communication process through a "meaning-centered" focus to the communication act (originating communicator, message, channel, responding communicator). Theories are discussed in terms of their assumptions, claims, and strengths-weaknesses.
PREREQ: JUNIOR/SENIOR STATUS

COMM 424   CROSS CULTURAL COMMUNICATION (DV)(GS)   3 Units

Study of cross cultural contacts and interactions when individuals are from different cultures. An analysis of verbal and nonverbal communication and related factors within and between various cultures, predictions of patterns and effects, and communication barriers.
PREREQ: COMM 110

COMM 427   COMMUNICATION TRAINING   3 Units

This is an advanced level course that focuses on identifying, evaluating, and enhancing the communicative competencies behind the functioning of contemporary organizations.
PREREQ: COMM 327, COMM 424, AND COMM 485

COMM 440   NEW COMMUNICATION TECHNOLOGIES   3 Units

This course examines the major innovations in the telecommunication industry. Students will explore alternative regulatory contexts in which these systems can develop and address the implications of these developments in a variety of social, institutional and philosophical contexts.
PREREQ: MAGD 150 OR JOURNLSM 227 OR JOURNLSM 220 OR COMM 131 OR JUNIOR STANDING

COMM 463   APPLIED COMMUNICATION IN HEALTH AND WELLNESS   3 Units

This advanced level course integrates health communication theory and practices, analyzing the application of communication theory in a variety of health and wellness contexts, such as smoking cessation, HIV/AIDS prevention and cancer detection. Students will demonstrate understanding of applied principles by critiquing and developing health campaign messages during the semester.
PREREQ: COMM 363, COMM 424, AND COMM 485

COMM 464   HEALTH MESSAGE ADVOCACY AND ANALYSIS   3 Units

This course embraces a social justice perspective toward public health, and emphasizes the analytical, cross-cultural, health literacy and interpersonal skills students develop through the Corporate and Health Communication curriculum. Special attention is given to research-based tools students can use to assess and depict health-related risks in their communities.
PREREQ: COMM 363, COMM 424, AND COMM 485

COMM 485   COMMUNICATION RESEARCH METHODS   3 Units

An advanced-level undergraduate and graduate survey of methodologies and issues relevant to the practice of communication research.
PREREQ: JUNIOR/SENIOR STATUS

COMM 487   ELECTRONIC MEDIA CAPSTONE: SENIOR PROJECT   3 Units

This course allows students the opportunity to complete a capstone research or production project during their senior year. Students work with one or more faculty who advise and evaluate the project. During class meetings students work on the design of their projects and present their projects and findings. Students also develop professional networking and job acquisition skills and work on resume and portfolio preparation.
PREREQ: SENIOR STATUS AND COMM 258 AND COMM 259

COMM 490   WORKSHOP   1-6 Units

Variable topics. Group activity oriented presentations emphasizing `hands on` and participatory instructional techniques. Repeatable

COMM 491   TRAVEL STUDY   Repeatable   1-3 Units

Variable topics. Faculty-led courses abroad. Repeatable

COMM 493C   INTERNSHIP IN COMMUNICATION   Repeatable   3 Units

Professional experience in which the student who aspires to a career in corporate and/or health communication works for an approved employer in his/her area of interest. (A maximum of three units of internship may be applied toward a communication major; a maximum of three units may be applied toward a communication minor). Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time. Repeatable up to 6 units.
PREREQ: COMM 228, COMM 327, COMM 363, AND JUNIOR STANDING OR CONSENT OF INSTRUCTOR

COMM 493E   INTERNSHIP IN ELECTRONIC MEDIA   Repeatable   3 Units

Professional experience in which the student works in the electronic media industries under the supervision of a professional. (A maximum of three units of internship may be applied toward a speech communication major; a maximum of three units may be applied toward a speech communication minor.) Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time.
PREREQ: COMM 238 AND COMM 239 AND (COMM 241 OR JOURNLSM 227 OR JOURNLSM 241 OR ENGLISH 376) OR CONSENT OF INSTRUCTOR

COMM 493I   PUBLIC RELATIONS INTERNSHIP   Repeatable   3-6 Units

Professional experience in which the student who aspires to a career in public relations, works for an approved internship setting in his/her area of interest. A maximum of three units of internship may be applied to a speech communication major or to a speech communication minor. Additional units may be applied to graduation, but not toward the major or minor.
PREREQ: COMM 203 AND CONSENT OF INSTRUCTOR

COMM 493M   MAGD INTERNSHIP   Repeatable   3 Units

The MAGD Internship is a hands-on multimedia work experience that counts toward the Media Arts & Game Development Degree offered through the College of Arts & Communication. The course fits within Tier 2 of MAGD''s Communication/Gaming Emphasis and may satisfy 3 credits toward the MAGD degree
PREREQ: MAGD MAJOR OR MINOR, 9 CRED (INCLUDING MAGD 150) FROM MAGD CORE OR TIER 1 OF THE COMMUNICATION TRACK AND 2.5 OVERALL GPA, CONSENT OF INSTRUCTOR

COMM 494   SEMINAR   Repeatable   1-6 Units

Variable topics. Group activity. An advanced course of study in a defined subject matter area emphasizing a small group in intense study with a faculty member. Repeatable.
PREREQ: JUNIOR/SENIOR STATUS OR CONSENT OF INSTRUCTOR

COMM 496   SPECIAL STUDIES   Repeatable   1-3 Units

Variable topics. Group activity. Not offered regularly in the curriculum but offered on topics selected on the basis of timeliness, need, and interest, and generally in the format of regularly scheduled Catalog offerings. Repeatable
PREREQ: JUNIOR/SENIOR STATUS OR CONSENT OF INSTRUCTOR

COMM 497   EXCHANGE STUDY   Repeatable   1-12 Units

Variable topics. Repeatable

COMM 498   INDEPENDENT STUDY   Repeatable   1-3 Units

Study of a selected topic or topics under the direction of a faculty member. Repeatable.
PREREQ: JUNIOR/SENIOR STATUS OR CONSENT OF INSTRUCTOR

COMM 498R   INDEPENDENT STUDY - UNDERGRADUATE RESEARCH   Repeatable   3 Units

Study of a selected topic or topics under the direction of a faculty member. Repeatable. Prereq: Consent of Instructor

Journalism Courses

JOURNLSM 220   FOUNDATIONS OF ADVERTISING   3 Units

A survey of advertising and its role as an institution in society, both as a marketing tool and as a communication process.

JOURNLSM 224   MEDIA CRITICISM (GH)   3 Units

An introduction to critical and analytical approaches to writing about narrative performative and media texts, such as film, television, stage plays, and digital/online texts. Students will learn about the form and historical/production contexts of media texts and will write reviews and critical analyses of specific films, TV shows, video games, and other texts, for a variety of outlets and audiences.

JOURNLSM 227   WRITING FOR NEWS MEDIA   3 Units

Introduction to journalistic writing in the styles appropriate to various mass media. Includes a review of writing fundamentals. Emphasis is placed on selecting, organizing and structuring information. Practice in writing for print, broadcast, and Web journalism is included.

JOURNLSM 237   REPORTING FOR NEWS MEDIA   3 Units

An introduction to reporting for the news media. Students will learn interviewing and research skills, develop news and feature stories, and work with basic digital equipment to create content for print and online news operations. Stories will be told through text and through audio, video and other digital formats.
PREREQ: JOURNLSM 227, RESTRICTED TO STUDENTS WITH A MAJOR OF JOURNALISM W/BROADCAST/PRINT/WEB EMPHASIS OR W/INTERNATIONAL JOURNALISM EMPHASIS OR WITH A MINOR OF JOURNALISM

JOURNLSM 241   ELECTRONIC MEDIA COPYWRITING   3 Units

The course is designed as an introduction to the theory and practice of writing for the electronic media, principally radio and television. The course will provide intensive practice through writing assignments of commercial copy, program continuity copy, and public service announcements for radio and television. There will also be practice in the development and organization of various program types including talk, interview, discussion, news, and documentary programs.

JOURNLSM 245   PUBLICATION EDITING   3 Units

The course covers the proper use of language, spelling, punctuation and accepted writing style in news stories. It concentrates on use of the Associate Press Stylebook to check capitalization, abbreviations, numerals, and titles. Grammar fundamentals, sentence structure and news format are covered.
PREREQ: JOURNLSM 227 OR COMM 203

JOURNLSM 248   PUBLICATION LAYOUT   3 Units

This course is a study of newspaper, magazine and on-line production that integrates working with text with layout and technological considerations. Building on the editing, writing of headlines and cutlines, proofreading and considering of newsworthiness practiced in Publication Editing, the course integrates these skills with selection and placement of graphic elements, proofreading page layout, selection and placement of stories, editorial responsibilities and basics of print media production, including newspapers, magazines, newsletters and online services. This is a lecture/demonstration/laboratory course in which information is presented for students to apply in practical situations.
PREREQ: JOURNLSM 227 OR JOURNLSM 220 OR COMM 203

JOURNLSM 249   GREAT MOMENTS IN CINEMA (GH)   3 Units

This course seeks to familiarize students with the industrial, cultural, and aesthetic history of cinema as an art form and as a social force.
CROSS-LISTED: COMM 249 AND JOURNLSM 249

JOURNLSM 251   SCHOOL PUBLICATIONS: EDITORIAL   Repeatable   1 Units

A laboratory journalism course in which the student elects to work on the University newspaper or photo staff. A student may earn 1 hour of credit for each term of work and a maximum of 3 credits toward graduation.
COREQ: JOURNLSM 227

JOURNLSM 291   TRAVEL STUDY   Repeatable   1-3 Units

Variable topics. Faculty-led courses abroad.

JOURNLSM 303   FEATURE WRITING   3 Units

A study of feature writing and editorial writing and their roles in print publications. Experience in writing feature articles and opinion pieces.
PREREQ: JOURNLSM 227 OR JOURNLSM 241 OR COMM 203

JOURNLSM 304   SPORTS JOURNALISM   3 Units

Methods, techniques and writing styles of past and present sports reporters, to emphasize sports writing and to focus some concern for the social and political issues that affect sports and sports coverage.
PREREQ: JOURNLSM 227

JOURNLSM 305   HISTORY OF MASS COMMUNICATION   3 Units

An overview of the origin, development, strengths and weaknesses, and achievements of mass communication in the United States, with particular attention to the interrelationship between mass communication and society.
PREREQ: JUNIOR/SENIOR STATUS

JOURNLSM 309   MEDIA ETHICS   3 Units

This course exposes students to ethical theory in the context of rapid technological change and the means to acquire ethical analytical abilities. This two-tiered approach first examines the relationship between professional ethics and social philosophy to establish a framework for understanding the relationship between media practice and democratic society.
PREREQ: (A) COMM 238 AND COMM 239 OR (B) COMM 131 OR (C) JOURNLSM 227 OR (D) JOURNLSM 220

JOURNLSM 310   PUBLICATION PHOTOGRAPHY   3 Units

Study of photography in which students concentrate on producing pictures suitable for publication in newspapers, magazines and on-line publications.

JOURNLSM 320   ADVERTISING COPYWRITING AND LAYOUT   3 Units

Study of the strategy and principles used to develop copy and visuals for persuasive messages in advertising, sales promotion, direct response, interactive and other brand communication. Students will apply the principles they learn by writing and designing messages across various media and for a variety of products and services. Students will also gain presentation experience.
PREREQ: JOURNLSM 220 AND JOURNLSM 241

JOURNLSM 322   ADVERTISING MEDIA PLANNING AND BUYING   3 Units

This course provides an overview of the development of advertising media objectives and strategies. It examines the characteristics of the various media and the principles of media scheduling and buying. Students will learn how to evaluate media for the purpose of selecting the media and media vehicles that will most effectively deliver advertising messages to the target audience. Students will receive instruction in effective media planning and buying and will be able to practice putting media plans into action. This course examines the media of advertising and emphasizes development of advertising media objectives and strategies and provides practice in implementing those strategies.
PREREQ: JOURNLSM 220

JOURNLSM 332   PRACTICUM IN TELEVISION NEWS   Repeatable   1-3 Units

The core of the class will be the planning and execution of regularly scheduled live television news programs that will be produced in the studio of Cable 6. The instructor of the class will guide the students in that activity. Students in the course will each have a specific role to play in the production, and the number of credits earned will depend on each student's specialization. Each student's role will be assigned by the instructor according to experience and courses completed. Typically, students who have taken courses in Newswriting and Broadcast Newswriting and Production will be reporters, editors or assignment editors. Students who have completed the announcing course will serve as announcers. Others who have taken courses in television production will serve as photojournalists and video editors. Each week the newscasts will be critiqued at a joint session in which all students participate.
PREREQ: COMM 238 AND EITHER JOURNLSM 227 OR COMM 241/JOURNLSM 241

JOURNLSM 341   TELEVISION NEWS REPORTING AND PRODUCTION   3 Units

Television News Reporting and Production is a course in the theory and practice of reporting and practice of reporting, photographing, writing, editing and presenting television news. Students will also enroll concurrently in Practicum in Television News (COMM/JOURNLSM 332) for one unit.
PREREQ: COMM 238 AND EITHER JOURNLSM 227 OR COMM 241/JOURNLSM 241

JOURNLSM 347   JOURNALISM FOR THE WEB   3 Units

Students will become proficient in the use of Web-related journalistic tools to attract and retain an online audience. Topics will include site design, content management systems, social media and Web metrics.
PREREQ: JOURNLSM 237

JOURNLSM 364   ADVERTISING AND PUBLIC RELATIONS ACCOUNT MANAGMENT   3 Units

This course provides students with specific knowledge and preparation for the effective managment of a corporate department or independent agency in public relations or advertising. Special emphasis will be on insights from research and practice, especially in terms of the social and economic affects of public relations' and advertising's communication efforts. Additional analysis and assessment of operations decision making for public relations and advertising situations and cases will also be covered.
PREREQ: COMM 302 OR JOURNLSM 322 RESTRICTED TO STUDENTS WITH A MAJOR OF JOURNALISM W/ADVERTISING EMPHASIS OR COMMUNICATION W/PUBLIC RELATIONS EMPHASIS OR WITH A MINOR OF ADVERTISING OR COMMUNICATION W/PUBLIC RELATIONS EMPHASIS

JOURNLSM 420   LAW OF MASS COMMUNICATION   3 Units

Study of law as applied to the mass media with particular emphasis on freedom of information, libel, privacy, contempt, commercial speech, regulation of electronic media and copyright regulation.
PREREQ: JOURNLSM 227 OR JOURNLSM 220 OR COMM 131

JOURNLSM 423   ADVERTISING CAMPAIGNS   3 Units

Sales problems in advertising; the planning and execution of an advertising campaign; choice of advertising media; market and consumer research; a study of advertising as an institution and its role in communications, society, our economy and business.
PREREQ: JOURNLSM 275 AND JOURNLSM 320 AND JOURNLSM 322; COREQ: JOURNLSM 364 AND JOURNLSM 309

JOURNLSM 425   ADVANCED ADVERTISING CREATIVE   3 Units

Students apply copywriting, layout, research, and strategy skills gained in other advertising courses to hands-on development of portfolio-quality creative materials. Projects require strong conceptualization, writing, and presentation skills and the ability to use critisim to improve creative work. Especially helpful for students planning to work in advertising writing and design.
PREREQ: JOURNLSM 320

JOURNLSM 430   COMMUNICATION AND PUBLIC OPINION   3 Units

The role of the mass media of communication in the formation of public opinion. Use of social science techniques for studying public opinion will be examined.
PREREQ: JOURNLSM 227 OR JOURNLSM 220 OR ANY COURSE IN POLITICAL SCIENCE OR SOCIOLOGY, AND EITHER JUNIOR STANDING OR INSTRUCTOR CONSENT

JOURNLSM 431   MASS COMMUNICATION IN SOCIETY   3 Units

A course which examines the functions and effects of mass media in our society. Theoretical bases for assessing social, behavioral and cultural influences are emphasized.
PREREQ: COMM 131 OR COMM 202 OR JOURNLSM 227 OR JOURNLSM 220.

JOURNLSM 486   JOURNALISM CAPSTONE: PUBLIC AFFAIRS   3 Units

This senior-level course brings together those skills of writing, reporting and media production. Assignments will focus on coverage of government, including meetings and public documents. Each student will produce a capstone project in text, audio, video, still photography or a hybrid of those media.
PREREQ: JOURNLSM 227 AND JOURNLSM 237 AND SR STANDING OR CONSENT OF DEPT CHAIR; RESTRICTED TO STUDENTS WITH MAJOR OF JOURNLSM W/BROADCAST/PRINT/WEB EMPH OR W/INTERNATIONAL JOURNLSM EMPH OR WITH A MINOR OF JOURNLSM COREQ: JOURNLSM 309 AND JOURNLSM 420

JOURNLSM 491   TRAVEL STUDY   Repeatable   1-3 Units

Variable topics. Faculty-led courses abroad. Repeatable

JOURNLSM 493G   INTERNSHIP IN JOURNALISM   Repeatable   1-6 Units

Professional experience in which the student who aspires to a career in journalism works for an approved internship setting in broadcasting, on-line, or print journalism. (A maximum of three units of Internship may be applied toward a Journalism major; a maximum of three units may be applied toward a Journalism minor.) Additional units may be applied toward graduation, but not toward the major or minor. Students may not register for more than 3 units at a time.
PREREQ: JOURNLSM 237 AND CONSENT OF INSTRUCTOR

JOURNLSM 493A   INTERNSHIP ADVERTISING   Repeatable   3 Units

Professional experiences in which the student who aspires to a career in advertising works for an approved internship setting in advertising. (a maximum of three units of Internship may be applied toward an advertising major; a maximum of three units may be applied toward an advertising minor.) Three additional units may be applied toward graduation, but not toward the major or minor. Students may only register for 3 units at a time. Repeatable up to 6 units.
PREREQ: JOURNLSM 220, JOURNLSM 320 OR JOURNLSM 322, 3.0 GPA IN THE PREREQUISITE COURSES AND/OR CONSENT OF INSTRUCTOR

JOURNLSM 494   SEMINAR   Repeatable   1-4 Units

Variable topics. Group activity. An advanced course of study in a defined subject matter area emphasizing a small group in intense study with a faculty member. Repeatable. Prereq: Consent of instructor

JOURNLSM 496   SPECIAL STUDIES   Repeatable   1-4 Units

Variable topics. Group activity. Not offered regularly in the curriculum but offered on topics selected on the basis of timeliness, need, and interest, and generally in the format of regularly scheduled Catalog offerings. Repeatable. Prereq: Consent of instructor

JOURNLSM 497   EXCHANGE STUDY   Repeatable   1-12 Units

Variable topics. Repeatable

JOURNLSM 498   INDEPENDENT STUDY   Repeatable   1-3 Units

Study of a selected topic or topics under the direction of a faculty member. Repeatable. Prereq: Junior status and consent of instructor
PREREQ: JUNIOR/SENIOR STATUS