Journalism Advertising Emphasis Requirements (BA/BS)

Major Requirements - 39 units
JOURNLSM 220FOUNDATIONS OF ADVERTISING3
JOURNLSM 241ELECTRONIC MEDIA COPYWRITING3
COMM 275ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY3
JOURNLSM 309MEDIA ETHICS3
JOURNLSM 320ADVERTISING COPYWRITING AND LAYOUT3
JOURNLSM 322ADVERTISING MEDIA PLANNING AND BUYING3
JOURNLSM 364ADVERTISING AND PUBLIC RELATIONS ACCOUNT MANAGMENT3
JOURNLSM 423ADVERTISING CAMPAIGNS3
Select one of the following:3
LAW OF MASS COMMUNICATION
COMMUNICATION AND PUBLIC OPINION
PERSUASION
COMMUNICATION THEORIES
Select 6 units from the following:6
MASS COMMUNICATION IN SOCIETY
TRAVEL STUDY
LISTENING BEHAVIOR (GS)
COMMUNICATION AND GENDER
INTRODUCTION TO CORPORATE COMMUNICATION
COMMUNICATION CONFLICT RESOLUTION
INTRODUCTION TO HEALTH COMMUNICATION
CROSS CULTURAL COMMUNICATION (DV)(GS)
NEW COMMUNICATION TECHNOLOGIES
Select 6 units from the following:6
PUBLICATION LAYOUT
FEATURE WRITING
PUBLICATION PHOTOGRAPHY
ADVANCED ADVERTISING CREATIVE
COMMUNICATION RESEARCH METHODS
INTERNSHIP ADVERTISING
SPECIAL STUDIES
INDEPENDENT STUDY
INTRODUCTION TO ADVERTISING DESIGN
PRINCIPLES OF PUBLIC RELATIONS
VIDEO PRODUCTION I: FUNDAMENTALS OF VIDEO
PUBLIC SPEAKING (GH)
SOCIAL MEDIA OPTIMIZATION & THE NEW WEB
INTRODUCTION TO MEDIA ARTS AND GAME DEVELOPMENT
Total Units39

Writing Requirement

Exit Interview

A GPA of at least 2.5 is required to declare this major.

A GPA of at least 2.25 (within the major) is required to graduate.

An approved minor is required for this major.