Communication - Public Relations Emphasis Requirements (BA/BS)

Major Requirements - 36 units
COMM 202PRINCIPLES OF PUBLIC RELATIONS3
COMM 203PUBLIC RELATIONS TACTICS I3
COMM 204PUBLIC RELATIONS TACTICS II3
COMM 275ADVERTISING AND PUBLIC RELATIONS RESEARCH LITERACY3
COMM 302PUBLIC RELATIONS STRATEGIES3
COMM 402PUBLIC RELATIONS PLANNING3
COMM 345PERSUASION3
COMM 424CROSS CULTURAL COMMUNICATION (DV)(GS)3
Select 6 units from the following: 16
INTRODUCTION TO MEDIA ARTS AND GAME DEVELOPMENT
FOUNDATIONS OF ADVERTISING
ELECTRONIC MEDIA COPYWRITING
PUBLICATION LAYOUT
FEATURE WRITING
PUBLICATION PHOTOGRAPHY
PUBLIC RELATIONS PRACTICUM
PUBLIC SPEAKING (GH)
INTRODUCTION TO HEALTH COMMUNICATION
ADVERTISING AND PUBLIC RELATIONS ACCOUNT MANAGMENT
PUBLIC RELATIONS INTERNSHIP
Select 6 units from the following: 26
LAW OF MASS COMMUNICATION
COMMUNICATION AND PUBLIC OPINION
COMMUNICATION AND GENDER
INTRODUCTION TO CORPORATE COMMUNICATION
COMMUNICATION CONFLICT RESOLUTION
LISTENING BEHAVIOR (GS)
COMMUNICATION THEORIES
COMM 460
COMMUNICATION RESEARCH METHODS
TRAVEL STUDY
INDEPENDENT STUDY 3
MASS COMMUNICATION IN SOCIETY
PRINCIPLES OF MARKETING
Total Units36
1

Note: Other theory-oriented courses, 200 level or above, may be substituted for these electives with the approval of the student's advisor.

2

Note: Other theory-oriented courses, 300 level or above, may be substituted for these electives with the approval of the student's advisor.

3

No more than two units/term can be applied to the major.

An approved minor is required for this major.

A 2.5 GPA is required to declare this emphasis. A 2.25 GPA is required for graduation.