Journalism - Advertising Emphasis Requirements (BA/BS)
| Code | Title | Units |
|---|---|---|
| Major Requirements - 36 units 1,2,3 | ||
| COMM 275 | AD & PR RESEARCH LITERACY | 3 |
| JOURNLSM 220 | ADVERTISING FOUNDATIONS | 3 |
| JOURNLSM 241 | ADVERTISING COPYWRITING | 3 |
| JOURNLSM 309 | MEDIA ETHICS | 3 |
| JOURNLSM 320 | ADVANCED COPYWRITING AND LAYOUT | 3 |
| JOURNLSM 322 | ADVERTISING MEDIA PLANNING AND BUYING | 3 |
| JOURNLSM 364 | ADVERTISING AND PUBLIC RELATIONS ACCOUNT MANAGMENT | 3 |
| JOURNLSM 423 | ADVERTISING CAMPAIGNS | 3 |
| Select 3 units from: | 3 | |
| PERSUASION | ||
| COMMUNICATION THEORIES | ||
| LAW OF MASS COMMUNICATION | ||
| COMMUNICATION AND PUBLIC OPINION | ||
| Select 3 units from: | 3 | |
| LISTENING BEHAVIOR | ||
| COMMUNICATION AND GENDER | ||
| CORPORATE COMMUNICATION FOUNDATIONS | ||
| MANAGING CONFLICT | ||
| HEALTH COMMUNICATION FOUNDATIONS | ||
| CROSS CULTURAL COMMUNICATION | ||
| NEW COMMUNICATION TECHNOLOGIES | ||
| MASS COMMUNICATION IN SOCIETY | ||
| TRAVEL STUDY | ||
| Select 6 units from: | 6 | |
| PUBLIC RELATIONS PRINCIPLES | ||
| VIDEO PRODUCTION I: FUNDAMENTALS OF VIDEO | ||
| SPEAKING FOR SUCCESS | ||
| EVENT PLANNING FOR COMMUNICATION PROFESSIONALS | ||
| SOCIAL MEDIA OPTIMIZATION & THE NEW WEB | ||
| COMMUNICATION RESEARCH METHODS | ||
| PUBLICATION LAYOUT | ||
| FEATURE WRITING | ||
| PUBLICATION PHOTOGRAPHY | ||
| ADVANCED ADVERTISING CREATIVE | ||
| INTERNSHIP ADVERTISING | ||
| SPECIAL STUDIES | ||
| INDEPENDENT STUDY | ||
| INTRODUCTION TO MEDIA ARTS AND GAME DEVELOPMENT | ||
| Total Units | 36 | |
| Code | Title | Units |
|---|---|---|
| Writing Requirement | ||
| Student must earn a C or better in one of the courses listed below (or an approved substitute): | ||
| ADVERTISING COPYWRITING | ||
| MEDIA ETHICS | ||
- 1
Exit Survey to be completed prior to graduation.
- 2
A minor is required for this major.
- 3
A minimum of 2.25 GPA is required in the major for graduation.