Business Analytics - Digital Marketing Emphasis Requirements (BBA)

Required Courses (18 units)
ITSCM 180INTRODUCTION TO PROGRAMMING FOR BUSINESS APPLICATIONS3
ITSCM 230INTRODUCTION TO BUSINESS ANALYTICS3
ITSCM 314DATABASE DESIGN AND ADMINISTRATION3
ECON 345ECONOMETRICS3
or STAT 342 APPLIED STATISTICS
ITSCM 384APPLIED DATA MINING & ARTIFICIAL INTELLIGENCE FOR BUSINESS3
or ITSCM 414 TEXT MINING & GENERATIVE AI
ITSCM 410BUSINESS PROCESS ANALYTICS & MANAGEMENT3
Elective Courses (9 units) 9
Select nine units from the following:
INTRODUCTION TO DIGITAL MARKETING
SOCIAL MEDIA AND CONTENT MARKETING
ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE
MARKETNG 493D
Total Units27