Digital Marketing Certificate

The Digital Marketing Certificate exposes non-marketing students to the fundamentals of digital marketing, including search engine optimization (“SEO”), search engine marketing (“SEM”), and digital advertising. The primary goal of the Certificate is to prepare students to compete in the rapidly expanding sector of digital marketing. The Certificate will be of particular value to employers seeking graduates with basic and applied knowledge of digital marketing.

Certificate Requirements - 12 units
MARKETNG 311PRINCIPLES OF MARKETING3
MARKETNG 351INTRODUCTION TO DIGITAL MARKETING3
MARKETNG 353ADVANCED DIGITAL MARKETING3
Select 3 units from the following courses:3
SOCIAL MEDIA AND INTERACTIVE MARKETING
DIRECT AND MULTICHANNEL MARKETING
MARKETING AND RETAIL ANALYTICS
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS
INDEPENDENT STUDY IN MARKETING
Total Units12

Minimum 2.00 GPA in courses in the certificate required for graduation.