Digital Marketing Certificate
The Digital Marketing Certificate exposes non-marketing students to the fundamentals of digital marketing, including search engine optimization (“SEO”), search engine marketing (“SEM”), and digital advertising. The primary goal of the Certificate is to prepare students to compete in the rapidly expanding sector of digital marketing. The Certificate will be of particular value to employers seeking graduates with basic and applied knowledge of digital marketing.
|Certificate Requirements - 12 units|
|MARKETNG 311||PRINCIPLES OF MARKETING||3|
|MARKETNG 351||INTRODUCTION TO DIGITAL MARKETING||3|
|MARKETNG 353||ADVANCED DIGITAL MARKETING||3|
|Select 3 units from the following courses:||3|
|SOCIAL MEDIA AND INTERACTIVE MARKETING|
|DIRECT AND MULTICHANNEL MARKETING|
|MARKETING AND RETAIL ANALYTICS|
|INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS|
|INDEPENDENT STUDY IN MARKETING|
Minimum 2.00 GPA in courses in the certificate required for graduation.