Marketing Minor - Experiential and Sports Marketing

The Experiential & Sports Marketing Minor seeks to develop undergraduate-level academic credit courses that provide a foundational and applied base of knowledge related to establishing and managing immersive brand-customer experiences in the sports and live experiences/events sector through brand sponsorships and the marketing of sports, entertainment, tourism, the arts, and related industries. 

Minor Requirements - 21 units
MARKETNG 311PRINCIPLES OF MARKETING3
MARKETNG 370EXPERIENTIAL MARKETING (*NEW COURSE* EXPERIENTIAL MARKETING)3
MARKETNG 371SPORTS MARKETING (*NEW COURSE* SPORTS MARKETING)3
MARKETNG 4323
Select 3 units from the following:
PRINCIPLES OF SELLING
INTRODUCTION TO DIGITAL MARKETING
SOCIAL MEDIA AND INTERACTIVE MARKETING
CONSUMER BEHAVIOR
INTERNSHIP IN MARKETING 1
INDEPENDENT STUDY IN MARKETING
APPLIED STUDIES IN ARTS MARKETING
Select 6 units from the following:
MARKETING RESEARCH
RETAIL MANAGEMENT
INTEGRATED MARKETING COMMUNICATIONS FOR SOCIAL ENTERPRISES
INTRODUCTION TO DIGITAL MARKETING
SOCIAL MEDIA AND INTERACTIVE MARKETING
ADVANCED DIGITAL MARKETING
ENTREPRENEURIAL MARKETING
INTERNATIONAL MARKETING
INNOVATION AND TECHNOLOGY MARKETING
BUSINESS TO BUSINESS MARKETING
SALES MANAGEMENT
LOGISTICS
OMNICHANNEL MARKETING
MARKETING AND RETAIL ANALYTICS
SALES NEGOTIATION AND CONFLICT RESOLUTION
ENTREPRENEURIAL AND ADVANCED SALES TECHNIQUES
SALES TEAM PRACTICUM
TRAVEL STUDY
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - IMC EMPHASIS 1
INTERNSHIP IN MARKETING - SALES EMPHASIS 1
INTERNSHIP IN MARKETING-RETAIL MANAGEMENT EMPHASIS 1
MARKETING SEMINAR
SPECIAL STUDIES
EXCHANGE STUDY
INDEPENDENT STUDY IN MARKETING
1 A maximum of 3 units from available Marketing 493 courses count toward the completion of the minor.

Minimum 2.25 GPA in courses in the minor required for graduation: A maximum of 2 transfer courses and a maximum of 3 units in Special Studies or Independent Study will be allowed.