Marketing - Experiential and Sports Marketing Emphasis Requirements (BBA)

The Experiential & Sports Marketing Emphasis seeks to develop undergraduate-level academic credit courses that provide a foundational and applied base of knowledge related to establishing and managing immersive brand-customer experiences in the sports and live experiences/events sector through brand sponsorships and the marketing of sports, entertainment, tourism, the arts, and related industries. 

An approved minor is not required for this major.

Major Requirements - 24 units
MARKETNG 312PRINCIPLES OF SELLING3
MARKETNG 321MARKETING RESEARCH3
MARKETNG 351INTRODUCTION TO DIGITAL MARKETING3
MARKETNG 370EXPERIENTIAL MARKETING3
MARKETNG 371SPORTS MARKETING3
MARKETNG 372SERVICES MARKETING3
MARKETNG 479MARKETING MANAGEMENT AND POLICIES3
Select 3 units from the following:3
APPLIED STUDIES IN ARTS MARKETING
RETAIL MANAGEMENT
INTEGRATED MARKETING COMMUNICATIONS FOR SOCIAL ENTERPRISES
SOCIAL MEDIA AND CONTENT MARKETING
ADVANCED DIGITAL MARKETING
ENTREPRENEURIAL MARKETING
INTERNATIONAL MARKETING
INNOVATION AND TECHNOLOGY MARKETING
BUSINESS TO BUSINESS MARKETING
CONSUMER BEHAVIOR
SALES MANAGEMENT
LOGISTICS
OMNICHANNEL MARKETING
MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE
SALES NEGOTIATION AND CONFLICT RESOLUTION
ENTREPRENEURIAL AND ADVANCED SALES TECHNIQUES
SALES TEAM PRACTICUM
TRAVEL STUDY
INTERNSHIP IN MARKETING 1
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - EXPERIENTIAL AND SPORTS EMPHASIS 1
INTERNSHIP IN MARKETING - IMC EMPHASIS 1
INTERNSHIP IN MARKETING-RETAIL MANAGEMENT EMPHASIS 1
INTERNSHIP IN MARKETING - SALES EMPHASIS 1
MARKETING SEMINAR
SPECIAL STUDIES
EXCHANGE STUDY
INDEPENDENT STUDY IN MARKETING
Total Units24