Marketing - Experiential and Sports Marketing (BBA)

The Experiential & Sports Marketing Emphasis seeks to develop undergraduate-level academic credit courses that provide a foundational and applied base of knowledge related to establishing and managing immersive brand-customer experiences in the sports and live experiences/events sector through brand sponsorships and the marketing of sports, entertainment, tourism, the arts, and related industries. 

An approved minor is not required for this major.

Major Requirements - 24 units
MARKETNG 321MARKETING RESEARCH3
MARKETNG 370EXPERIENTIAL MARKETING (*NEW COURSE* EXPERIENTIAL MARKETING)3
MARKETNG 371SPORTS MARKETING (*NEW COURSE* SPORTS MARKETING)3
MARKETNG 4323
MARKETNG 479MARKETING MANAGEMENT AND POLICIES3
Select 3 units from the following:
PRINCIPLES OF SELLING
INTRODUCTION TO DIGITAL MARKETING
SOCIAL MEDIA AND INTERACTIVE MARKETING
CONSUMER BEHAVIOR
INTERNSHIP IN MARKETING 1
INDEPENDENT STUDY IN MARKETING
APPLIED STUDIES IN ARTS MARKETING
Select 6 units from the following:
PRINCIPLES OF SELLING
RETAIL MANAGEMENT
INTEGRATED MARKETING COMMUNICATIONS FOR SOCIAL ENTERPRISES
INTRODUCTION TO DIGITAL MARKETING
SOCIAL MEDIA AND INTERACTIVE MARKETING
ADVANCED DIGITAL MARKETING
ENTREPRENEURIAL MARKETING
INTERNATIONAL MARKETING
INNOVATION AND TECHNOLOGY MARKETING
BUSINESS TO BUSINESS MARKETING
SALES MANAGEMENT
LOGISTICS
OMNICHANNEL MARKETING
MARKETING AND RETAIL ANALYTICS
SALES NEGOTIATION AND CONFLICT RESOLUTION
ENTREPRENEURIAL AND ADVANCED SALES TECHNIQUES
SALES TEAM PRACTICUM
TRAVEL STUDY
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - IMC EMPHASIS 1
INTERNSHIP IN MARKETING - SALES EMPHASIS 1
INTERNSHIP IN MARKETING-RETAIL MANAGEMENT EMPHASIS 1
MARKETING SEMINAR
SPECIAL STUDIES
INDEPENDENT STUDY IN MARKETING
1 Note: A maximum of 3 units from available Marketing 493 courses count toward the completion of the Marketing Major.