Marketing - Experiential and Sports Marketing Emphasis Requirements (BBA)
The Experiential & Sports Marketing Emphasis seeks to develop undergraduate-level academic credit courses that provide a foundational and applied base of knowledge related to establishing and managing immersive brand-customer experiences in the sports and live experiences/events sector through brand sponsorships and the marketing of sports, entertainment, tourism, the arts, and related industries.
An approved minor is not required for this major.
Code | Title | Units |
---|---|---|
Major Requirements - 24 units | ||
MARKETNG 312 | PRINCIPLES OF SELLING | 3 |
MARKETNG 321 | MARKETING RESEARCH | 3 |
MARKETNG 351 | INTRODUCTION TO DIGITAL MARKETING | 3 |
MARKETNG 370 | EXPERIENTIAL MARKETING | 3 |
MARKETNG 371 | SPORTS MARKETING | 3 |
MARKETNG 372 | SERVICES MARKETING | 3 |
MARKETNG 479 | MARKETING MANAGEMENT AND POLICIES | 3 |
Select 3 units from the following: | 3 | |
APPLIED STUDIES IN ARTS MARKETING | ||
RETAIL MANAGEMENT | ||
INTEGRATED MARKETING COMMUNICATIONS FOR SOCIAL ENTERPRISES | ||
SOCIAL MEDIA AND CONTENT MARKETING | ||
ADVANCED DIGITAL MARKETING | ||
ENTREPRENEURIAL MARKETING | ||
INTERNATIONAL MARKETING | ||
INNOVATION AND TECHNOLOGY MARKETING | ||
BUSINESS TO BUSINESS MARKETING | ||
CONSUMER BEHAVIOR | ||
SALES MANAGEMENT | ||
LOGISTICS | ||
OMNICHANNEL MARKETING | ||
MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE | ||
SALES NEGOTIATION AND CONFLICT RESOLUTION | ||
ENTREPRENEURIAL AND ADVANCED SALES TECHNIQUES | ||
SALES TEAM PRACTICUM | ||
TRAVEL STUDY | ||
INTERNSHIP IN MARKETING 1 | ||
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS 1 | ||
INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS 1 | ||
INTERNSHIP IN MARKETING - EXPERIENTIAL AND SPORTS EMPHASIS 1 | ||
INTERNSHIP IN MARKETING - IMC EMPHASIS 1 | ||
INTERNSHIP IN MARKETING-RETAIL MANAGEMENT EMPHASIS 1 | ||
INTERNSHIP IN MARKETING - SALES EMPHASIS 1 | ||
MARKETING SEMINAR | ||
SPECIAL STUDIES | ||
EXCHANGE STUDY | ||
INDEPENDENT STUDY IN MARKETING | ||
Total Units | 24 |
1 | A maximum of 3 units from available Marketing 493 courses count toward the completion of the Marketing major. |