Marketing - Digital Marketing and Artificial Intelligence Emphasis Requirements (BBA)

Major Requirements - 24 units 1,2
MARKETNG 212PRINCIPLES OF SELLING3
MARKETNG 321MARKETING RESEARCH3
MARKETNG 350MARKETING COMMUNICATIONS AND ARTIFICIAL INTELLIGENCE3
MARKETNG 351INTRODUCTION TO DIGITAL MARKETING3
MARKETNG 352SOCIAL MEDIA AND CONTENT MARKETING3
MARKETNG 353ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE3
or MARKETNG 772 DIGITAL MARKETING
MARKETNG 479CAPSTONE IN STRATEGIC MARKETING3
Select 3 units:3
ITSCM 285
AI-POWERED WEB DESIGN
MARKETNG 210
MARKETING FOR INFLUENCERS AND CREATORS
MARKETNG 360
ENTREPRENEURIAL MARKETING
or MARKETNG 767
 ENTREPRENEURIAL MARKETING STRATEGY
MARKETNG 361
INTERNATIONAL MARKETING
or MARKETNG 761
 INTERNATIONAL MARKETING
MARKETNG 370
EXPERIENTIAL MARKETING
MARKETNG 371
SPORTS MARKETING
MARKETNG 372
SERVICES AND HOSPITALITY MARKETING
MARKETNG 400
ARTIFICIAL INTELLIGENCE AND MARKETING INNOVATION
MARKETNG 412
BUSINESS TO BUSINESS MARKETING
MARKETNG 420
CONSUMER BEHAVIOR
or MARKETNG 751
 CONSUMER INSIGHT & CUSTOMER EXPERIENCE
MARKETNG 431
SALES MANAGEMENT
MARKETNG 445
MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE
or MARKETNG 777
 ARTIFICIAL INTELLIGENCE IN MARKETING
MARKETNG 450
SALES NEGOTIATION AND CONFLICT RESOLUTION
MARKETNG 460
ADVANCED SALES
MARKETNG 465
SALES TEAM PRACTICUM
MARKETNG 491
TRAVEL STUDY
MARKETNG 493
INTERNSHIP IN MARKETING 1
MARKETNG 494
MARKETING SEMINAR
MARKETNG 496
SPECIAL STUDIES
MARKETNG 497
EXCHANGE STUDY
MARKETNG 498
INDEPENDENT STUDY IN MARKETING
Total Units24
1

Minimum 2.50 GPA in the major required for graduation. Maximum of 2 transfer courses and 3 units of independent study (498) allowed.

2

Maximum of 12 graduate level credits can be used towards the major. Business and Economics graduate level courses are only offered online and have an additional cost to them. Graduate courses (500+) may have additional requirements prior to enrollment by undergraduate students. See the Seniors Taking Graduate Courses Policy for further information.