Marketing Minor Requirements

Minor Requirements - 21 units
MARKETNG 311PRINCIPLES OF MARKETING3
Select 18 units from the following with at least 12 units from Marketing:18
PRINCIPLES OF SELLING
MARKETING RESEARCH
RETAIL MANAGEMENT
INTRODUCTION TO DIGITAL MARKETING
SOCIAL MEDIA AND INTERACTIVE MARKETING
ADVANCED DIGITAL MARKETING
ENTREPRENEURIAL MARKETING
INNOVATION AND TECHNOLOGY MARKETING
BUSINESS TO BUSINESS MARKETING
SALES MANAGEMENT
MARKETING IN SERVICE ORGANIZATIONS
LOGISTICS
DIRECT AND MULTICHANNEL MARKETING
MARKETING AND RETAIL ANALYTICS
SALES NEGOTIATION AND CONFLICT RESOLUTION
ENTREPRENEURIAL AND ADVANCED SALES TECHNIQUES
MARKETING MANAGEMENT AND POLICIES
INTERNSHIP IN MARKETING 1
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - IMC EMPHASIS 1
INTERNSHIP IN MARKETING - SALES EMPHASIS 1
ADVERTISING CAMPAIGNS
INTERNATIONAL MARKETING
ECONOMICS OF GLOBALIZATION
CONSUMER BEHAVIOR
SOCIAL PSYCHOLOGY
INTEGRATED MARKETING COMMUNICATIONS
ADVERTISING COPYWRITING AND LAYOUT
EXCHANGE STUDY
ADVERTISING CAMPAIGNS
GRAPHIC DESIGN II: PRINT MEDIA
GRAPHIC DESIGN III: WEB MEDIA
Total Units21
1

A maximum of 3 units from available Marketing 493 courses count toward the completion of the Marketing Minor.

A maximum of 2 transfer courses and a maximum of 3 units in Special Studies or Independent Study and Correspondence will be allowed.