Marketing Minor - Digital Marketing Requirements

The Marketing Minor in Digital Marketing exposes students to the fundamentals of digital marketing, including search engine optimization (“SEO”), search engine marketing (“SEM”), and digital advertising. The primary goal of the minor is to prepare students to compete in the rapidly expanding sector of digital marketing. The minor will be of particular value to employers seeking graduates with basic and applied knowledge of digital marketing.

Minor Requirements
MARKETNG 311PRINCIPLES OF MARKETING3
MARKETNG 351INTRODUCTION TO DIGITAL MARKETING3
MARKETNG 352SOCIAL MEDIA AND INTERACTIVE MARKETING3
MARKETNG 353ADVANCED DIGITAL MARKETING3
Select 3 units from the following:3
DIRECT AND MULTICHANNEL MARKETING
MARKETING AND RETAIL ANALYTICS
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS 1
INDEPENDENT STUDY IN MARKETING
Select 6 units from the following:6
PRINCIPLES OF SELLING
MARKETING RESEARCH
RETAIL MANAGEMENT
INTEGRATED MARKETING COMMUNICATIONS
ENTREPRENEURIAL MARKETING
INTERNATIONAL MARKETING
INNOVATION AND TECHNOLOGY MARKETING
BUSINESS TO BUSINESS MARKETING
CONSUMER BEHAVIOR
SALES MANAGEMENT
MARKETING IN SERVICE ORGANIZATIONS
LOGISTICS
DIRECT AND MULTICHANNEL MARKETING
MARKETING AND RETAIL ANALYTICS
SALES NEGOTIATION AND CONFLICT RESOLUTION
ENTREPRENEURIAL AND ADVANCED SALES TECHNIQUES
INTERNSHIP IN MARKETING 1
INTERNSHIP IN MARKETING - DIGITAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - ENTREPRENEURIAL MARKETING EMPHASIS 1
INTERNSHIP IN MARKETING - IMC EMPHASIS 1
INTERNSHIP IN MARKETING - SALES EMPHASIS 1
INTERNSHIP IN MARKETING-RETAIL MANAGEMENT EMPHASIS 1
SPECIAL STUDIES
EXCHANGE STUDY
INDEPENDENT STUDY IN MARKETING
Total Units21
1

 A maximum of 3 units from available Marketing 493 courses count toward the completion of the minor.

Minimum 2.25 GPA in courses in the minor required for graduation: A maximum of 2 transfer courses and a maximum of 3 units in Special Studies or Independent Study will be allowed.