Marketing - Experiential and Sports Marketing Certificate
The Experiential & Sports Marketing Certificate seeks to develop undergraduate-level academic credit courses that provide a foundational and applied base of knowledge related to establishing and managing immersive brand-customer experiences in the sports and live experiences/events sector through brand sponsorships and the marketing of sports, entertainment, tourism, the arts, and related industries.
|Certificate Requirements - 12 units|
|MARKETNG 311||PRINCIPLES OF MARKETING||3|
|MARKETNG 370||EXPERIENTIAL MARKETING||3|
|MARKETNG 371||SPORTS MARKETING||3|
|Select 3 units from the following:|
|PRINCIPLES OF SELLING|
|INTRODUCTION TO DIGITAL MARKETING|
|SOCIAL MEDIA AND INTERACTIVE MARKETING|
|INTERNSHIP IN MARKETING|
|INDEPENDENT STUDY IN MARKETING|
|APPLIED STUDIES IN ARTS MARKETING|
Minimum 2.00 GPA in courses in the certificate required for graduation.