Marketing - Experiential and Sports Marketing Certificate

The Experiential & Sports Marketing Certificate seeks to develop undergraduate-level academic credit courses that provide a foundational and applied base of knowledge related to establishing and managing immersive brand-customer experiences in the sports and live experiences/events sector through brand sponsorships and the marketing of sports, entertainment, tourism, the arts, and related industries. 

Certificate Requirements - 12 units
MARKETNG 311PRINCIPLES OF MARKETING3
MARKETNG 370EXPERIENTIAL MARKETING (*NEW COURSE* EXPERIENTIAL MARKETING)3
MARKETNG 371SPORTS MARKETING (*NEW COURSE* SPORTS MARKETING)3
Select 3 units from the following:
MARKETNG 432
PRINCIPLES OF SELLING
INTRODUCTION TO DIGITAL MARKETING
SOCIAL MEDIA AND INTERACTIVE MARKETING
CONSUMER BEHAVIOR
INTERNSHIP IN MARKETING
INDEPENDENT STUDY IN MARKETING
APPLIED STUDIES IN ARTS MARKETING

Minimum 2.00 GPA in courses in the certificate required for graduation.