Marketing - Experiential and Sports Marketing Emphasis Requirements (BBA)

Major Requirements - 24 units 1
MARKETNG 212PRINCIPLES OF SELLING3
MARKETNG 321MARKETING RESEARCH3
MARKETNG 351INTRODUCTION TO DIGITAL MARKETING3
MARKETNG 370EXPERIENTIAL MARKETING3
MARKETNG 371SPORTS MARKETING3
MARKETNG 372SERVICES MARKETING3
MARKETNG 479CAPSTONE IN STRATEGIC MARKETING3
Select 3 units:3
APPLIED STUDIES IN ARTS MARKETING
MARKETING FOR INFLUENCERS AND CREATORS
RETAIL MANAGEMENT
MARKETING COMMUNICATIONS AND ARTIFICIAL INTELLIGENCE
SOCIAL MEDIA AND CONTENT MARKETING
ADVANCED DIGITAL MARKETING AND ARTIFICIAL INTELLIGENCE
ENTREPRENEURIAL MARKETING
INTERNATIONAL MARKETING
INNOVATION AND TECHNOLOGY MARKETING
BUSINESS TO BUSINESS MARKETING
CONSUMER BEHAVIOR
SALES MANAGEMENT
LOGISTICS
OMNICHANNEL MARKETING
MARKETING ANALYTICS AND ARTIFICIAL INTELLIGENCE
SALES NEGOTIATION AND CONFLICT RESOLUTION
ADVANCED SALES
SALES TEAM PRACTICUM
TRAVEL STUDY
INTERNSHIP IN MARKETING
MARKETING SEMINAR
SPECIAL STUDIES
EXCHANGE STUDY
INDEPENDENT STUDY IN MARKETING
Total Units24
1

Minimum 2.50 GPA in the major required for graduation. Maximum of 2 transfer courses and 3 units of independent study (498) allowed.